Bangkok, Thailand

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

January 15, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Shell Mobility Thailand is on a mission to expand our business in Convenient Retail sectors of Shell Café and Shell Select beyond just fuel services. Our strategic vision is to position ourselves robustly of full offering both vehicle and life in Mobility transition. Leveraging our Convenient Retail Business to foster distinct competitive advantages. This aim to establish Shell as destination for fulfill customer journey and crate exclusive experience via our superior both Fuel and Non-Fuel offering.

In this vital role as a Category Manager for Grocery & CR Supply Chain Manager, the responsibilities include leading the design of offering, range, and cost of grocery category to serve customer mission at Shell Convenience retail stores. Additionally, looking after end-to-end of supply and sourcing of convenient retail goods in Shell Select and Shell Café.

This involves ensuring the effectiveness of Convenient retail’s pricing strategies, promotions, supply chain efficiency in delivery services, order fulfillment, waste optimization of operational cost.

In Shell Thailand, there are about 700 stations and about 220 convenient retailer and café shops. The successful applicant will own accountability of Convenient Retail Shell Select/ Shell Café’ in achieving our growth ambition.

Responsibilities

• Lead the revenue growth of groceries category by over double digits year-on-year basis and increase supplier income.

• Drive the improvement in grocery category plan and execution with a focus of competitive product range, cost of goods, price.

• Looking after supply chain efficiency for wholesale model and direct suppliers in order to optimize pricing, promotion, list fees and supplier income vs order fulfilment, logistic fees and cost of goods.

• Execute 4Ps strategy (Product, Price, Place, Promotion) and create unique customer value propositions, delivering an exclusive Shell experience.

• Coordinate with global and local teams to deploy distinct convenient retail supply chain program such as Connected Freight to increase the supply chain efficiency.

• Maintain the accuracy of convenient retail master data to be over the industrial standard.

• Analyze CR data analytics to maximize sales opportunities through supply strategy between wholesales and direct supplier module.

• Collaborate closely with business partnership – suppliers, retailers, contracting and procurement, to improve supply efficiencies and order fulfilment.

• Partnering with Sales & Operations, lead to ensure flawless implementation of Shell Select /Shell Café on Category Strategies and Category Plan Deployment in current and new operating model.

Requirements:

• Bachelor's degree in related fields as minimum requirements. (Preferred for Master Degree)

• At least 5 years of experience in Convenient Supply Management and Category Management.

• Strong in Data analytic and performance tracker.

• Full understanding of customer journey integrated with convenient retailer market in owned category.

• Understand in supply chains and logistic for convenient retail and category management

• Understanding of direct & indirect operating models for both CO/ DO platforms.

• Ability to work under commercial pressure with stretch targets

• Having commercial approach and ability of taking commercial risks

• Sales & Marketing experience is a plus

 

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