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Job Description Summary

Job Description

JOB TITLE: Reputation & Campaigns Insights Manager  (18-month FTC)
SALARY: 61,344 - 68,160
LOCATIONS: Bristol, Edinburgh
HOURS: Full-time
WORKING PATTERN: Our working style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

What You'll Be Doing

Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper.

As a manager (18-Month FTC) in the Reputation, Campaign & Insights team, you'll be responsible for providing insights for our communication strategies. Youll identify what resonates with and matters to our audiences to support the creation of impactful campaigns that enhance our reputation. Youll help modernise how we generate and use insight, combining traditional research with AIenabled approaches.

Responsibilities:

• Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns. For example, through corporate audience deep dives and reputational trend analysis.

• Exploring and embedding new analytical approaches, including AIenabled research, social listening, narrative testing and horizon scanning, to improve the speed, depth and foresight of our insights.

• Supporting the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.

• Champion insightled strategy, using data, technology and expert judgement to challenge assumptions, surface tradeoffs and shape campaign direction, including through presentation of latest insight developments to facilitate strategy discussions at planning forums.

• Lead on production and delivery of insight projects and support the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans, and other key research pieces.

• Deliver ad hoc insights to inform decision making, ensuring the most valuable and appropriate data is used.

• We'd love you to have experience of working across multiple audiences to get the right result.

What were looking for:

(Technical)

• Strong data analysis and data visualisation skills. Comfortable collating existing research and business knowledge to identify how to use data most optimally, identifying areas for further investigation.

• Experience of data storytelling and can use analytics to help influence decision making. Confident presenting data and insight in an engaging way that resonates with audiences and drives positive decision making across the Group.

• A good understanding of various primary research techniques and, most meaningfully, the ability to turn this information into practical insights, so we can supervise progress on the back of our results.

• Experience of social listening and secondary research techniques (e.g. desk research, online media monitoring and social listening, etc.) and outputs to further improve our reputation amongst our key audiences.

• Experience experimenting and using AIenabled insight techniques (e.g. automated text analysis, scenario modelling or synthetic audiences), and translating outputs into clear, trusted advice for senior leaders

• Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.

(Professional)

• A curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity

• Self-motivated to deliver individual projects but also someone who is enthusiastic about working collaboratively.

• Project management skills, including familiarity with Agile approaches to project management.

• Supplier and budget management experience

• Strong influencing skills comfortable addressing and facilitating discussions with senior partners.

• Confident mentoring skills and supporting team members with their development.

This is a place for you

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patters. And as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and were committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We want to ensure all our candidates have the opportunity to shine. Please let us know if there is anything we can do to make sure the assessment process works for you.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

The location for the role will be Bristol or Edinburgh, and well need you to be in one of our hubs at least two days per week. There will also be some travel required between our key GCA hubs.

Ready to make an impact? Apply today.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together were building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.