Develop and lead the vision for Agentic Shopping, leveraging emerging technologies and AI-driven experiences to enhance customer engagement and conversion.

Define and execute comprehensive strategies for SEO, AEO, and GEO to maximize organic growth, visibility, and relevance across digital channels.

Identify and prioritize opportunities to optimize omni-channel shopping experiences, ensuring our products and services are discoverable and compelling to target audiences.

Partner with cross-functional teamsincluding product, marketing, analytics, and technologyto align on strategic objectives and drive innovation.

Monitor industry trends, competitive landscape, and evolving customer behaviors to inform strategy and maintain a leadership position in digital shopping.

Identify opportunities to transform the way we deliver experiences through use of AI

 Required qualifications, capabilities and skills

• Bachelors degree in Marketing, Business, Product Management, Technology, or related field

• 7+ years of experience in marketing, product management, or sales enablement, ideally within financial services or technology-driven organizations

• Proven track record of leading cross-functional teams and delivering innovative digital solutions

• Experience launching and optimizing digital platforms or tools for sales or client engagement

• Strong analytical, strategic planning, and problem-solving skills

• Demonstrated ability to drive adoption and change management for new technologies or platforms

• Expertise in campaign management, customer engagement analytics, and performance measurement

• Excellent written and verbal communication skills, including executive-level presentation abilities

• Highly proficient in Microsoft Excel and PowerPoint

• Comfortable working in a highly matrixed, fast-paced environment with shifting priorities

• Experience managing budgets, forecasts, and ROI for marketing or product initiatives

 

Preferred qualifications, capabilities and skills

• Is a collaborative leader who builds strong partnerships across marketing, product, technology, and sales teams
• Is highly strategic, able to connect big-picture vision to actionable plans and measurable outcomes
• Is both data-driven and creative, leveraging insights to drive innovation and enhance client experiences
• Is passionate about empowering sales teams with tools that streamline processes and personalize client engagement
• Thrives in dynamic environments, embracing change and ambiguity with resilience and adaptability
• Champions a customer-first mindset, ensuring solutions are relevant, personalized, and impactful and communicates clearly and persuasively, tailoring messages for executive and field audiences
• Possesses exceptional presentation-building skills; able to distill complex ideas into clear, compelling executive summaries and stays ahead of industry trends

 

 

 

Step into the role of Vice President, Agentic Shopping for the Becoming a Customer team within Consumer Bank Marketing.