Location: Columbus, OH, United States

The Consumer Banking Marketing Acquisition team is responsible for profitably growing the business through acquiring new customers and deepening relationships with existing customers.  

 

As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will serve as the business owner of Consumer Banking account opening performanceowning end-to-end visibility into results, trends, and drivers, and influencing cross-functional teams to improve outcomes. You will also lead development and execution of a multi-year strategic transformation of Acquisition marketing across channels, offers, segmentation, targeting, creative, and operating cadence to deliver ambitious Consumer Banking growth targets.

 

Job Responsibilities

• Own Account Opening Performance Leadership:
• Own a holistic view of Consumer Banking account opening performance, including tracking, analysis, and narrative on trends, drivers, and key risks/opportunities.
• Synthesize complex performance drivers into clear executive-level reporting and recommendations for Senior Line of Business leaders.
• Partner with teams responsible for account growth (e.g., Acquisition, Shopping, Risk and related stakeholders) to help drive cross-functional initiatives that remove friction from the account opening journey and improve both volume and quality of accounts opened.
• Strategic Planning & Growth Transformation:
• Lead creation of a multi-year strategic plan to deliver on overall business growth goals by establishing stretch targets and success metrics.
• Organize and lead cross-functional working teams to define problem/opportunity statements, diagnose root causes, and build a quarterly roadmap for a multi-year horizon.
• Provide ongoing executive updates and act as a strategic advisor as the approach scales and is adopted across broader leadership organizations.

 

Required qualifications, capabilities and skills 

• 5+ years of relevant experience in strategy, product, marketing, growth, analytics, or general management, ideally within financial services, consumer fintech, or a highly regulated consumer business.
• Demonstrated ability to influence and lead cross-functional initiatives without direct authority.
• Strong analytical orientation: ability to diagnose drivers of funnel performance, customer behavior, and channel effectiveness, and convert insights into actions.
• Exceptional executive communication skills, including ability to craft concise performance narratives, present tradeoffs, and drive decisions.
• Strong strategic planning capabilityexperience building multi-year strategies, translating vision into an execution roadmap, and driving measurable outcomes.
• Has deep performance marketing experience in traditional direct response and digital marketing channels
• Is experienced manager of marketing budgets, forecasts, and expected returns
• Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
• Is vigorous and thorough in their management of details; proven ability to take initiative
• Excels at managing multiple initiatives simultaneously within tight deadlines

 

Preferred qualifications, capabilities and skills:

• Is a fantastic partner who leads through strong collaboration; recognized as a team player
• Is data-driven and analytical, while also being a creative problem-solver
• Is focused on how marketing drives quantifiable business results
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

Own Consumer Banking account opening performance, driving cross functional teams and acquisition marketing transformation.