Location: OH, United States

The Product Marketing Senior Associate leads end-to-end digital campaign management for Business Banking priorities, with a focus on new product launches. 

 

 

As a Product Marketing Senior Associate in Business Banking, you will be responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking initiatives, with a specific focus on campaign management for new product launches.  You will serve as the campaign manager, partnering closely with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class, end-to-end client experiences across email, ads, and landing pages. You will ensure campaigns are on-strategy, on time, and within budget. You will manage the campaign execution and controls process end-to-end, coordinating workflows, approvals, and reviews to ensure compliant delivery.

 

Job Responsibilities

• Lead best-in-class campaign delivery for new product launches and other priority initiatives.
• Manage multi-channel execution from concept development through delivery.
• Develop strong collaboration with key strategy partners and internal/external execution teams.
• Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content.
• Partner with product strategy leads to define campaign opportunities, strategy, and measurement/reporting frameworks.
• Coordinate targeting and audience strategy with audience partners. 
• Ensure initiatives are on-strategy, on time, and within budget.

 

 

Required qualifications, capabilities, and skills

 

• Strong knowledge of direct marketing, with 5+ years of experience, including 2+ years executing multi-channel campaigns.
• Proven cross-functional partnership experience planning and delivering multi-channel marketing (e.g., email, owned digital) from strategy through execution.
• Demonstrated ability to take initiative, balance multiple campaigns at once, and drive results in a fast-paced environment.
• Strong program/project management skills, with the ability to manage multiple priorities and timelines.
• Experience operating in a rigorous controls environment, ensuring marketing activities meet legal, risk, and compliance standards.

 

Preferred qualifications, capabilities, and skills

 

• Analytical thinker who enjoys the challenge of trying new things and embraces change.

• Willingness to challenge the status quo and drive process improvements, identifying opportunities to streamline execution and strengthen controls.

• Comfortable building presentations and delivering updates to key stakeholders

The Product Marketing Senior Associate leads end-to-end digital campaign management for Business Banking.