Location: Columbus, OH, United States

Job Summary

The Product Marketing Senior Associate is responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking initiatives, with a specific focus on campaign management for new product launches.

 

Serving as the campaign manager, this role partners closely with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class, end-to-end client experiences across email, ads, and landing pages. The role ensures campaigns are on-strategy, on time, and within budget. This role manages the campaign execution and controls process end-to-end, coordinating workflows, approvals, and reviews to ensure compliant delivery.

 

Job Responsibilities

• Lead best-in-class campaign delivery for new product launches and other priority initiatives.
• Manage multi-channel execution from concept development through delivery.
• Develop strong collaboration with key strategy partners and internal/external execution teams.
• Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content.
• Partner with product strategy leads to define campaign opportunities, strategy, and measurement/reporting frameworks.
• Coordinate targeting and audience strategy with audience partners. 
• Ensure initiatives are on-strategy, on time, and within budget.

 

 

Required qualifications, capabilities, and skills

• Strong knowledge of direct marketing, with 5+ years of experience, including 24+ years executing multi-channel campaigns.
• Proven cross-functional partnership experience planning and delivering multi-channel marketing (e.g., email, owned digital) from strategy through execution.
• Demonstrated ability to take initiative, balance multiple campaigns at once, and drive results in a fast-paced environment.
• Strong program/project management skills, with the ability to manage multiple priorities and timelines.
• Experience operating in a rigorous controls environment, ensuring marketing activities meet legal, risk, and compliance standards.

 

Preferred qualifications, capabilities, and skills

• Analytical thinker who enjoys the challenge of trying new things and embraces change.

• Willingness to challenge the status quo and drive process improvements, identifying opportunities to streamline execution and strengthen controls.

• Comfortable building presentations and delivering updates to key stakeholders.

 

The Product Marketing Senior Associate leads end-to-end digital campaign management for Business Banking priorities, with a focus on new product launches. As campaign manager, this role partners with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class client experiences across email, digital ads, and landing pages. Responsibilities include driving multi-channel execution from concept through launch and managing workflows, reviews, and approvals to ensure compliant, on-time delivery. The role is accountable for keeping initiatives on-strategy, within budget, and aligned to legal, risk, and compliance standards. Ideal candidates bring 5+ years of direct marketing experience, strong program management skills, and proven ability to manage multiple campaigns in a fast-paced environment.