Location: New York, NY, United States

Are you ready to take your media expertise to the next level and make a real impact on a high growth business?  Paid Social will be the driving force behind dynamic and powerful paid media campaigns that will position the line of business as a transformative leader in the category. 

As the Senior Associate on our Paid Social Team, you will spend each day defining and refining our Paid Social campaigns to meet the business needs of our Firm.  This includes demonstrating leadership and a deep understanding of media plan development, campaign building, optimizations, and reporting.   As part of the team, you will leverage your experience of social platform capabilities to deliver strategic recommendations for each our businesses. You should have a passion for overseeing outcome based solutions and enthusiasm for innovation, you may be the perfect fit for our team.

Job responsibilities:

• Supervise the agency's full cycle of tactical campaign development. This includes media plan development, campaign building, tagging, optimizations and reporting
• Oversight of campaign builds within social platform ads managers and our social media buying tools
• Ensure campaign planning, buying, optimizations, and reporting meet quality assurance checkpoints
• Partner with analytics in monitoring campaign performance and ensure campaigns are meeting objectives. Create campaign insights and share optimization opportunities
• Experience with measurement frameworks, testing, and full funnel campaign structures
• Oversee multiple campaigns for multiple businesses simultaneously, serving as the intermediary support between the business and the agency
• Support team operations such as investment and campaign trackers, billing needs, and ad-hoc support for enterprise projects

 

Required qualifications, capabilities and skills:

• 4+ years of paid media buying experience with a focus on social media

• Experience partnering with media agencies and technology vendors

• Experience buying in platform across Meta, Pinterest, Snapchat, LinkedIn, TikTok, Reddit and Nextdoor

• Expert in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats, bidding strategies, tagging and reporting

• Advanced skills in Excel, PowerPoint, as well as social media analytics (measurement, benchmarks, campaign reporting)

 

Preferred qualifications, capabilities and skills:

• Strong interpersonal skills
• Being comfortable with ambiguity and developing an action plan based on available information 

 

Lead paid social campaigns end-to-end, delivering strategic, outcome-based recommendations and innovation.