GCB 4

We are currently seeking a high calibre professional to join our team as a Senior Manager, Marketing Campaigns (12-month contract)

In this role you will:

Campaigns, Content & Projects

• Lead cross-functional teams to deliver integrated marketing campaigns that boost brand awareness, consideration and client engagement
• Develop and manage content, including thought leadership pieces, digital content, and client success stories, to support marketing objectives, in conjunction with the Global Content Centre of Excellence team and the Global Events Experience and Operations team
• Develop toolkits and supporting activity for local markets to use to help drive global campaigns, brand consistency, and marketing effectiveness and efficiency

Commercial Strategy & Growth Marketing

• Support the global marketing strategy for Global Corporates and Institutions, aligning with commercial growth objectives
• Identify and prioritize marketing opportunities within the Global Corporates and Institutions segments
• Assist in executing marketing programs that support deal origination and client acquisition

Measurement & Insights

• Track and analyse performance metrics for all activity, against the activity objectives
• Utilise data insights to continuously refine marketing strategies
• Advocate for insight for marketing and go-to-market activities

Leadership & Teamwork

• Lead and develop a team of marketers across various areas and regions
• Influence and work closely with cross-functional teams, ensuring cohesive marketing efforts with the client/customer at the heart of decisions
• Deliver regular global check ins for marketing activity across Global and Local CIB teams, in conjunction with Global Brand, to deliver support and guidance for all things CIB brand and CBI global campaigns
• Promote Agile Principles and foster a collaborative working environment that reflects HSBCs values

To be successful you will need:

• 10+ years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services
• Proven ability to translate client and market insights into effective marketing strategies and campaigns
• Strong leadership and collaboration skills within global, matrixed organizations
• Bachelors degree required; MBA or Masters in Marketing, Business, or related field preferred

Opening up a world of opportunity
www.hsbc.com/careers


HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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