If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or an exciting new direction, we offer opportunities, support and rewards that will take you further.

We’re one of the largest banking and financial services organisations in the world, with a network that covers more than 50 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of New Customer Growth Lead.

Within SME Business Banking UK, the Revenue, Growth and Propositions function is building a step-change growth engine. You'll drive new-to-bank growth outcomes by refining target customer focus, optimising acquisition journeys and conversion, and ensuring a seamless onboarding experience that accelerates early-life activation and engagement.

As an HSBC employee in the UK, you’ll have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you’ll:

• Translate acquisition strategy into target customer focus: define priority segments/personas and 'who we win' plays in partnership with Marketing and distribution
• Lead conversion optimisation across acquisition routes using a test-and-learn approach to improve outcomes
• Partner closely with Marketing to ensure the customer narrative and sales pitch land effectively across the website journey and collateral (interim ownership until Communications and Loyalty is approved)
• Own the new-to-bank onboarding experience end-to-end: identify drop-offs, remove friction, and coordinate improvements across Digital, Operations, Product, Risk/Compliance and Fraud
• Drive early-life activation (e.g., first 30/60/90 days): improve engagement with key products/features and reduce early attrition
• Define and run growth experiments with clear measurement plans
• Build strong working relationships with the SME frontline network and Retail branches to embed practical acquisition and onboarding improvements

To be successful in this role you should meet the following requirements:

• Proven experience driving new customer growth (acquisition, growth marketing, conversion optimisation, digital journeys, or proposition-led growth)
• Strong customer-journey mindset with experience improving onboarding and reducing friction in regulated environments
• Comfortable working with Marketing and Digital teams on journey messaging, proposition articulation, and performance improvements
• Strong analytical and commercial skills: able to diagnose growth drivers and prioritise interventions
• Strong stakeholder management and influencing skills; able to mobilise delivery across multiple teams

Opening up a world of opportunity.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com

Telephone: +44 207 832 8500