Posted 9 days ago
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**ET MarTech - AdTech - Business Solution Architect** Design and maintain BMC's MarTech and AdTech architectural strategy. Key responsibilities include defining architectural standards, roadmaps, and data models, collaborating with cross-functional teams, and influencing investment decisions. Required skills encompass deep MarTech knowledge, strong architectural capabilities, and excellent communication skills. Proficient in MarTech platforms (Adobe, DSP's), APIs, CDP, CMS, CRM, and cloud technologies. Experience with Adobe Experience Cloud, Salesforce, and similar ecosystems is beneficial. TOGAF and cloud certifications are preferred. Drive BMC's data-driven, AI-enabled future through strategic partnerships with Data Architecture teams. Offer continuous learning, success definition, transformative leadership, and a diverse, inclusive culture.
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Full Job Description
At EY, were all in to shape your future with confidence.
Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
The opportunity
The BMC MarTech Solution Architect plays a pivotal role in shaping the future of BMCs digital, data, and marketing technology ecosystem. This role is a part of the Enterprise Technology CBS Solutions Delivery Team and partners closely with Product Managers in Technology Enablement, and cross-functional business teams such as Clients & Industries (C&I), Talent, Alumni and Communications.
A major responsibility is alignment with Data Architecture teams to build a data-driven, AI-enabled future. The architect ensures that MarTech platforms, integrations, identity systems, taxonomies, and data models support scalable analytics, personalisation, automation, and responsible AI adoption.
Your key responsibilities
- Define and maintain the BMC MarTech architecture strategy and vision
- Define MarTech architectural standards, reusable patterns, and reference architectures
- Shape multiyear roadmaps with Product Managers and crossfunctional business leaders
- Translate strategic business needs into futurestate capability models and architectures
- Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications
- Ensure interoperability and shared experience frameworks across business functions
- Reduce duplication and promote enterprise platform and standards reuse
- Produce solution options with pros/cons, costs, risks, technical debt, and compliance (infoSec, GCO, data)
- Collaborate with Data Architecture teams to design AIready data models, taxonomies, and metadata structures.
- Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems.
- Assess emerging technologies and evaluate platform/vendor options with Product Management teams
- Influence investment decisions, business cases, and sourcing strategies
- Support design assurance and enterprise governance forums
- Promote APIfirst, event-driven, modular, and composable architecture principles
- Champion performance, resilience, observability, accessibility, and global scalability
- Communicate complex architectural concepts in clear, businessfocused language
- Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution
Skills and attributes for success
- Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity & consent
- Strong architectural modelling capabilities (business, data, application, technology)
- Strong understanding of enterprise data strategy, data governance, and AI-enablement
- Experience designing integrations across multiple enterprise platforms
- Excellent communication, leadership, facilitation, and stakeholder management skills
- Exposure to Data Architecture or AI/ML platform design.
- Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems
- Architecture certifications (e.g., TOGAF), cloud certifications
Technologies and Tools
- MarTech & AdTech platforms (Adobe, DSPs)
- APIled, ESB, and eventdriven integration
- CDP, CMS, CRM analytics suites (Adobe, Salesforce, Microsoft)
- Cloud platforms (Azure, AWS, GCP)
- Architecture tools (Lucidchart, LeanIX, ArchiMate)
What we offer
We offer the opportunity to shape the future of BMCs enterprise technology landscape, with significant influence across ET, C&I, Talent, Alumni, and Communications. You will collaborate with global teams, drive architectural standards, and help build an AI-enabled future through strong partnership with Data Architecture.
- Continuous learning: You will develop the skills and capabilities needed to thrive in a rapidly evolving digital and AI environment.
- Success, as defined by you: We empower you with tools, flexibility, and support to make a meaningful impact.
- Transformative leadership: Youll receive coaching, enablement, and opportunities to lead strategic technology decisions that impact the global organisation.
- Diverse and inclusive culture: Youll be valued for your perspective and empowered to help shape a culture of innovation and inclusion.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
