Posted 17 days ago
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BNY Mellon is hiring a Vice President for EMEA Field Marketing based in London to develop and execute go-to-market strategies across the UK, Europe and the Middle East. The role leads strategic, client‑facing event planning and field marketing execution, supports ABM and demand generation, and aligns regional campaigns with commercial objectives. It collaborates with regional and global stakeholders to drive pipeline acceleration, sales engagement and consistent brand delivery. The position requires several years of progressive marketing experience in financial services and experience working in a global, matrixed organisation.
- Compensation
- Not specified
- City
- London
- Country
- United Kingdom, United Arab Emirates
Currency: Not specified
Full Job Description
Vice President, EMEA Field Marketing
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Vice President, EMEA Field Marketing. This role is in London.
As VP, you will support the development and execution of go-to-market strategies across the UK, Europe, and the Middle East. You will collaborate with regional field marketing leadership and contribute to global strategic marketing programs to drive commercial outcomes, enhance market presence, and align marketing efforts with the company’s strategic objectives.
In this role, you’ll make an impact in the following ways:
Event Strategy & Execution
Lead the planning, management and execution of strategic, client-facing events from a marketing perspective across the UK, Europe and the Middle East
Develop event content and narrative flow, including briefing notes, talking points, and session discussion guides to support senior leaders
Collaborate with internal stakeholders, executives, and external partners to ensure delivery of excellence and brand consistency,
Field Marketing Execution
Support the implementation of field marketing strategies to drive demand generation, client engagement, and brand awareness across the UK, Europe, and the Middle East
Collaborate with regional and corporate teams to ensure field marketing aligns with business objectives, product strategies, and target audience needs.
Assist in balancing brand consistency with regional execution.
Alignment & Campaign Support
Work with commercial leadership to ensure field marketing programs support and accelerate the sales cycle and revenue goals.
Contribute to targeted initiatives, including Account-Based Marketing (ABM), for high-value prospects and clients.
Provide insights to optimize lead conversion, pipeline acceleration, and regional commercial performance.
Support the creation and deployment of multi-channel field marketing campaigns tailored to local market needs and assist in evaluating campaign performance.
Strategic Programs
Contribute to the development and deployment of strategic programs aimed at enhancing global commerciality.
Support high-visibility programs that drive increased sales engagement and enterprise standardization, such as annual sales kick-off and corporate narrative training.
Collaborate with stakeholders across businesses, regions, and within Marketing & Communications.
To be successful in this role, we’re seeking the following:
Several years progressive marketing experience in the financial services industry or a related field, including ownership of mid-to-large-scale event management
Experience supporting go-to-market strategies and commercial programs.
Ability to think globally and act locally, balancing strategy with tactical execution.
Understanding of regional market dynamics across the UK, Europe, and the Middle East.
Sensitivity to cultural differences and ability to adapt marketing strategies for diverse markets.
Strong collaboration and communication skills.
Experience with ABM, demand generation, and customer lifecycle marketing.
Experience working in a global, matrixed organization with cross-functional teams.
At BNY, our culture speaks for itself, check out the latest BNY news at:
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
