Vice President, Banking and Lending Marketing
at BNY Mellon
Posted 17 days ago
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BNY Mellon is seeking a Vice President to lead marketing for private banking, lending, and wealth technology solutions targeting UHNW, family office, and institutional clients. Based in midtown New York City, the role focuses on developing measurable campaigns, content curation for the Wealth Management public site, and identifying competitive differentiation. The role requires building collaborative relationships with business stakeholders and external partners, managing marketing operations and standard operating procedures, and testing new content formats and channels. Candidates should have a bachelor's degree and 7-10 years of marketing experience in private banking, lending, or wealth technology.
- Compensation
- $68,000 – $149,000 USD
- City
- New York City
- Country
- United States
Currency: $ (USD)
Full Job Description
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Private Banking, Lending & Wealth Technology Marketing Manager to join our Wealth Management Product Marketing team. This role is located in midtown New York City.
In this role, you’ll make an impact in the following ways:
- Lead marketing initiatives focused on private banking, lending, and wealth technology solutions for UHNW, family office, and institutional clients.
- Develop measurable campaigns that drive client engagement and growth, promoting BNY’s differentiated banking value proposition.
- Use a client-needs-based approach to create commercial opportunities, testing new content formats and channels.
- Build collaborative relationships with business stakeholders and external partners to align marketing with strategic goals.
- Analyze the competitive landscape to identify differentiation opportunities and recommend strategies.
- Manage content curation and promotion on the BNY Wealth Management public site to ensure timely, relevant information.
- Implement and uphold standard operating procedures, challenging the status quo to raise standards.
To be successful in this role, we’re seeking the following:
- Bachelor’s degree with 7-10 years of marketing experience in private banking, lending, or wealth technology.
- Strong knowledge of banking and lending products within wealth management preferred.
- Exceptional attention to detail and ability to deliver high-quality work on time.
- Self-starter who can lead projects independently in a fast-paced environment.
- Strong communication skills and leadership presence across all levels.
- Positive, collaborative culture carrier.
- Proficiency in Microsoft Word, PowerPoint, Excel, and Adobe.
At BNY, our culture speaks for itself, check out the latest BNY news at:
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $68,000 and $149,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
