Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, youll find amazing opportunities to make a measurable difference.

Corporate Functions Marketing & Communications

As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing and communications experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; client-centric marketing, recruitment marketing; reputation marketing; industry, and geographic marketing campaigns.

Media Relations Senior Manager Global Financial Services Media Lead

Accenture is looking for a dynamic public relations professional to lead the strategy, execution and coordination of a comprehensive media relations program for Accentures Financial Services business. This individual will also oversee the overall media agenda for Financial Services along with Accentures Banking practice, working closely with Accentures global Capital Markets and Payments media lead and in some instances with the global Insurance media lead.

This role is responsible for generating top tier media coverage in influential business and key industry banking trade publications in support of business priorities. It would involve a particular focus on helping to shape messaging around how banks, payments providers, and capital markets firms are applying AI, data and other emerging technologies to transform their operating models, modernize products and platforms, and reimagine customer experiences amid ongoing digital disruption and regulatory change. The role is accountable for crafting and placing stories that demonstrate how financial institutions can drive growth, resilience and trust by embracing cloud, core modernization, responsible AI, risk management, cybersecurity and ecosystem partnershipsillustrating Accentures leadership in helping financial services firms reinvent themselves.

This individual will work closely with the Financial Services Industries marketing and business leaders as well as collaborate with national, industry, business and global media relations colleagues to leverage content for relevant stories.

Additionally, this role is responsible for leading and implementing an executive positioning program for select Banking senior leaders, by primarily leveraging media relations, speaking engagements and strategic partnerships. Further responsibilities include protecting the reputation of Accentures Financial Services business through effective issues and crisis management.

This role reports into the Global Media Lead for Accentures Industries practice and is part of Accentures Corporate Communications function.

While there will never be a typical day at Accenture, heres a look at some of your responsibilities.

• Create an earned media strategy for Financial Services and Banking, working in synch with the Capital Markets and Insurance media leads and financial services marketing team to develop themes and messaging that align with the marketing teams plans as well as overall industry trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions, client and third-party announcements, and navigating potential internal news conflicts.

• Establish executive positioning platforms leveraging subject matter experts, including global banking lead.

• Coach and prepare spokespeople.

• Drive the content pipeline for media relations on client stories, research and thought leadership.

• Create and execute earned media strategy and plan for large global campaigns, including Accentures Top Banking Trends Report and Global Banking Consumer Survey

• Collaborate with cross-functional team to craft proactive media outreach/briefing initiatives surrounding key industry events, including Sibos.

• Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accentures overall position in the industry.

• Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.

• Manage and develop professional working relationships with key journalists and client peers.

• Work with industry marketing & communications team to create and execute effective social media initiatives for banking and financial services industry executives.

• Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.