The team:  

Zopa has almost 2 million customers and is growing fast as a multi-product bank. Our mission is to become the home of money for our customers, helping people make better decisions about their finances while delivering on our Better Banking All Round promise. 

As we scale our current account proposition, Biscuit, organic acquisition is becoming increasingly important. Our website is evolving into a key growth channel, supporting both traditional search and emerging AI-driven discovery through platforms like ChatGPT and Perplexity. 

This role sits at the intersection of content, growth and the future of search. Youll help shape how customers discover Zopa, and make sure that when they land on our website, the experience is clear, engaging and designed to drive action.

• Youll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys.  

• Youll partner with SEO and GEO specialists to improve visibility across search engines and large language models.  

• Youll use GA4, Hotjar, AppsFlyer and BI dashboards to identify opportunities and improve page performance.  

• Youll create and optimise landing pages for both organic and paid traffic.  

• Youll brief design and creative teams on new CMS modules, imagery and content structures.  

• Youll audit and improve existing website content, identifying opportunities to simplify, consolidate or optimise.  

• Youll work closely with product, engineering, product marketing, design and brand teams to improve web-to-app journeys and customer conversion.  

• Youll contribute ideas for testing and optimisation based on user behaviour and performance insights.  

• Youre an excellent writer and editor with strong editorial judgement and a portfolio of high-performing web content.  

• Youre comfortable using data to make decisions and have hands-on experience with GA4 and behavioural analytics tools like Hotjar.  

• You understand how web content drives acquisition and conversion.  

• Youre familiar with SEO principles and excited by the evolution of AI-driven discovery and GEO.  

• You think about outcomes, not just outputs, and care deeply about performance.  

• Youre confident working cross-functionally with product, engineering, marketing and design teams.  

• Youre comfortable challenging briefs and operating in a fast-moving environment.  

• You have experience working in B2C environments, ideally within high-consideration service businesses.  

• Youre happy in a hands-on Senior IC role with a high level of autonomy.