at Zopa
FinTechPosted 4 days ago
No clicks
**Senior Marketing Analyst at Zopa** Join Zopa, a pioneering finance company redefining banking for a digital age. We're seeking a **Senior Marketing Analyst** to drive our marketing function as a high-performing growth engine. Key responsibilities include: - Deriving business insights from internal and external data sources to optimize marketing strategies. - Collaborating with managers and specialists to design and evaluate A/B and multivariate testing across customer journeys. - Modeling and forecasting, as well as developing a structured incrementality testing framework. - Monitoring key marketing metrics and presenting performance to senior stakeholders. Ideal candidates have a **T-shaped** skillset, strong analytical skills, and experience with SQL or NLQ. You should also be curious, proactive, and comfortable challenging assumptions. A growth mindset and experience in cross-functional teams are pluses. Enjoy a **hybrid** role at our London office (2-3 days/week) or work from abroad for up to 120 days a year, subject to visa requirements. At Zopa, we celebrate diversity and foster an inclusive workplace.
- Compensation
- Not specified
- City
- London
- Country
- United Kingdom
Currency: Not specified
Full Job Description
A day in the life
-
Generate key insight from our internal and external data sources and tooling to inform, refine and optimise our marketing channel strategies
-
Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention and cross-sell)
-
Model and forecast the impact of changes that you are driving through analysis
-
Own the development of a structured incrementality testing framework
-
Contribute to attribution, cross-product and lifecycle analytics, looking horizontally across engagement, retention and cross-sell rather than purely at individual journeys
-
Take on ownership of analytical projects and identifying new and exciting growth and engagement opportunities through analysis
-
Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders
About you
-
Youre T-shaped having a broad understanding across multiple marketing channels and domains, alongside deep expertise in a specific marketing area (e.g. CRM, Paid Search, SEO, etc)
-
Highly analytical with excellent attention to detail, and have experience working with large datasets and campaign performances
-
Strong quantitative background, and are naturally curious about turning data into insight to make decisions
-
You have experience using SQL and/or Natural Language Query (NLQ)
-
Ability to communicate your insights succinctly, stick to key results and influence upwards, downwards and sideways
-
You build strong relationships and collaborate effectively across teams. You are comfortable constructively challenging assumptions and decisions when needed, while maintaining respect and empathy for others
-
Proactive and self-motivated, with the judgement to know when to seek support whilst taking ownership and driving work forward independently
-
You have a growth mindset and are always on the lookout for new learning opportunities and strive to be on the cutting edge
-
Experienced working in cross-functional teams with many skillsets coming together to make amazing products and customer journeys
-
Exposure to Python or statistical analysis
-
Experience with BI tools such as Tableau, Looker or Power BI
- Understanding of customer segmentation or experimentation frameworks
Added bonus:
Please note - no candidate will meet every single desired qualification. If your experience looks a little different from what weve identified and you think you can bring value to the role, wed love to learn more about you!
