, Netherlands

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

May 21, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Early Careers

Job Description:

Whats the role

Shell Mobility is the worlds largest fuels retailer, with more than 50,000 sites across 60 countries, serving over 30 million customers every day with fuel, food, coffee, and convenience products. Within this global network, the Benelux & France cluster operates nearly 1,000 service stations across four countries, supporting private customers, fleet drivers, and truck drivers. As part of our Powering Progress strategy, we are driving the mobility transition by making cleaner mobility seamless and enjoyable enhancing our fuels portfolio, expanding EV charging, and delivering an outstanding convenience retail offer that puts customers first and elevates every journey.

Within this context, Starbucks plays a vital role in strengthening Shells premium convenience retail proposition across BeNeFrux, driving brand perception, customer frequency, and foodservice profitability. As Category Manager in Starbucks Stores, you will be fully accountable for the end-to-end commercial performance, concept execution, and continuous development of the Starbucks offer. You will act as the key commercial and operational interface between Starbucks, regional Shell stakeholders, and external partners, ensuring a high-quality, consistent customer experience while unlocking growth and value across the network.

What youll be doing

• Own the end-to-end performance of the Starbucks Stores category across BeNeFrux, delivering against commercial and operational targets

• Carry full category P&L accountability, driving sustainable revenue growth and profitability

• Define and execute the Starbucks category strategy, aligned with broader convenience retail and mobility objectives

• Serve as the primary commercial interface with Starbucks, fostering a strong, value-driven partnership

• Drive operational excellence, ensuring brand standards, governance, and compliance across all locations

• Lead innovation initiatives, including pilots and multi-market rollouts, to enhance the customer offer and experience

What you bring

• Proven experience in category management or within branded foodservice

• Strong analytical skills, with a high affinity for working with data (e.g., Excel and reporting tools)

• Solid commercial acumen, including experience managing P&L responsibilities

• Exposure to and experience working with international brand partners

• Strong stakeholder engagement and project management capabilities

• A proactive, structured, and detail-oriented approach, combined with a hands-on mindset

• Ability to effectively manage multiple priorities and meet deadlines in a fast-paced environment

• Strong communication skills, with the confidence to collaborate cross-functionally

What we offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. Youll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. Youll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.

• Continuously grow the transferable skills you need to get ahead.

• Work at the forefront of technology, trends, and practices.

• Collaborate with experienced colleagues with unique expertise.

• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.

• Benefit from flexible working hours, and the possibility of remote/mobile working.

• Perform at your best with a competitive starting salary and annual performance related salary increase our pay and benefits packages are considered to be among the best in the world.

• Take advantage of paid parental leave, including for non-birthing parents.

• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

• Grow as you progress through diverse career opportunities in national and

• international teams.

• Gain access to a wide range of training and development programmes.

We'd like you to know that Shell has a bold goal: to become one of the worlds most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.

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Shell 

Who We Are 

Shell is a global group of energy and petrochemical companies, employing 103,000 people and with operations in more than 70 countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future. 

Shell is a customer-focused organisation, serving more than 1 million commercial and industrial customers, and around 33 million customers daily at more than 47,000 Shell-branded retail service stations. 

Our approach 

Powering Progress sets our strategy to become a net-zero emissions energy business by 2050, generating value for our shareholders, our customers and wider society. As we move forward on this journey, we will power lives and respect nature while maintaining our core values of honesty, integrity, and respect for people. 

Our values 

At Shell, we share a set of core values honesty, integrity and respect for people which underpin all the work we do. The Shell General Business Principles, Code of Conduct and Ethics and Compliance Manual help everyone at Shell act in line with these values and comply with relevant laws and regulations.

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.