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Marketing & Sales Consultant - McKinsey Lanyue

ExperiencedNo visa sponsorship
McKinsey & Company logo

at McKinsey & Company

Consultancies

Posted 2 months ago

No clicks

Join McKinsey's Lanyue team as a Marketing & Sales Consultant to help clients drive growth through marketing and sales transformations. You will work in small teams on topics such as new product development, consumer insights, brand positioning, and channel strategies, with a focus on connecting with customers and accelerating revenue growth. Based in Beijing, Shanghai, or Shenzhen, you’ll manage projects, conduct analyses, and deliver practical recommendations, collaborating with client staff and coaching teams to build capabilities and sustainable impact.

Compensation
Not specified

Currency: Not specified

City
Beijing, Shanghai, Shenzhen
Country
China

Full Job Description

Consulting

Marketing & Sales Consultant - McKinsey Lanyue

Job ID: 104663
  • Beijing
  • Shanghai
  • Shenzhen
Apply Now Apply Later


Do you want to work on complex and pressing challengesthe kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, youve come to the right place.

Your Impact

You will work in small teams with colleagues and clients on marketing and sales topics, such as new product development, consumer insights, brand positioning, and channel strategies.
You will be dedicated to helping clients connect with customers and to drive revenue growth quickly. Working with companies to capture breakout sales growth by tapping new markets, personalizing customer experiences and optimizing interactions.
You'll have the opportunity to manage projects including tracking metrics, handling complex analyses and preparing communications to report back to clients and internal leadership. You'll develop practical recommendations and contribute to team discussions on implications of analysis, identifying implementation challenges. You'll work alongside the clients staff on each project, assisting with different work streams. This could include facilitating working sessions with front-line and supervisors, connecting and motivating the client team or developing skills of McKinsey or client team members when appropriate, principally through coaching. You'll also solicit feedback from team members to develop your own skills.
Moreover, you will communicate with the leadership team about the progress of the project, problems faced and future expectations.
Youll be based in Beijing, Shanghai or Shenzhen and will work as part of McKinseys Lanyue. The mission of this group is to help business leaders build transformative businesses, including new business prototyping and launching, business transformation, etc. Lanyue works with companies that are facing critical transformative moments and need executional and operational level assistance, including but not limited to MNCs, conglomerates as well as segment leaders.
Lanyue leverages a broad base talent network with highly relevant experience, and provides continuous, distinctive support to our clients to ensure they achieve the best business performance. Our consultants are involved from strategy through execution with a disciplined eye on impact and sustainability at every stage of the project life cycle.
Working at Lanyue means career acceleration, entrepreneurship, and professional development. An executives ability to lead through change and to obtain measurable results within a team are skills that are very much in demand and therefore valued. Lanyue acts as an exceptional transformation academy given the diversity and the level of issues at stakes of interventions. Experience in Lanyue will cultivate central capabilities and hence accelerate career development in an operational executives role. Lanyue combines the advantages of a start-up - light hierarchy, autonomy, freedom of expression and initiative - and those of a large group - available resources to develop ones projects.

Your Growth

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.
In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleaguesat all levelswill invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you wont find anywhere else.
When you join us, you will have:
  • Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
  • A voice that matters: From day one, we value your ideas and contributions. Youll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
  • Global community: With colleagues across 65+ countries and over 100 different nationalities, our firms diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, youll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
  • World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your qualifications and skills

  • Undergraduate and/or masters degree with a strong record of academic achievement
  • 1+ years of working experience in marketing & sales (B2B/B2C) with leading companies in FMCG or consulting industry, experience of sales efficiency BPR is preferred
  • Cooperative personality; ability to work with and coach effectively in a diverse group of team members
  • Detail oriented and with the ability to work under pressure; mentally resilient to sustain the journey
  • Entrepreneurial and proactive thinking about potential improvements to how things are done; highly pragmatic, focused on achieving outcomes and impact
  • Demonstrated aptitude for analytical and conceptual problem solving, comfort with quantitative analysis, and managerial accounting
  • Ability to communicate complex ideas effectively, verbally and in writing, both in English and Chinese
  • Comfortable with extensive travel
Please review the additional requirements regarding essential job functions of McKinsey colleagues.
Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve.
Apply Now Apply Later

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

share this job

Job Skill Group - N/A
Job Skill Code - PAN - Project Analyst
Function -
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Fri Nov 14 00:00:00 GMT 2025
LinkedIn Posting City - Shanghai
LinkedIn Posting State/Province -
LinkedIn Posting Country - China
LinkedIn Job Title - Marketing & Sales Consultant - McKinsey Lanyue
LinkedIn Function - Consulting;Marketing;Sales
LinkedIn Industry - Consumer Goods;Management Consulting;Marketing and Advertising
LinkedIn Seniority Level - Associate
Apply now

SIMILAR OPPORTUNITIES

No similar opportunities available at the moment.

Marketing & Sales Consultant - McKinsey Lanyue

Compensation

Not specified

City: Beijing, Shanghai, Shenzhen

Country: China

McKinsey & Company logo
Consultancies

2 months ago

No clicks

at McKinsey & Company

ExperiencedNo visa sponsorship

Join McKinsey's Lanyue team as a Marketing & Sales Consultant to help clients drive growth through marketing and sales transformations. You will work in small teams on topics such as new product development, consumer insights, brand positioning, and channel strategies, with a focus on connecting with customers and accelerating revenue growth. Based in Beijing, Shanghai, or Shenzhen, you’ll manage projects, conduct analyses, and deliver practical recommendations, collaborating with client staff and coaching teams to build capabilities and sustainable impact.

Full Job Description

Consulting

Marketing & Sales Consultant - McKinsey Lanyue

Job ID: 104663
  • Beijing
  • Shanghai
  • Shenzhen
Apply Now Apply Later


Do you want to work on complex and pressing challengesthe kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, youve come to the right place.

Your Impact

You will work in small teams with colleagues and clients on marketing and sales topics, such as new product development, consumer insights, brand positioning, and channel strategies.
You will be dedicated to helping clients connect with customers and to drive revenue growth quickly. Working with companies to capture breakout sales growth by tapping new markets, personalizing customer experiences and optimizing interactions.
You'll have the opportunity to manage projects including tracking metrics, handling complex analyses and preparing communications to report back to clients and internal leadership. You'll develop practical recommendations and contribute to team discussions on implications of analysis, identifying implementation challenges. You'll work alongside the clients staff on each project, assisting with different work streams. This could include facilitating working sessions with front-line and supervisors, connecting and motivating the client team or developing skills of McKinsey or client team members when appropriate, principally through coaching. You'll also solicit feedback from team members to develop your own skills.
Moreover, you will communicate with the leadership team about the progress of the project, problems faced and future expectations.
Youll be based in Beijing, Shanghai or Shenzhen and will work as part of McKinseys Lanyue. The mission of this group is to help business leaders build transformative businesses, including new business prototyping and launching, business transformation, etc. Lanyue works with companies that are facing critical transformative moments and need executional and operational level assistance, including but not limited to MNCs, conglomerates as well as segment leaders.
Lanyue leverages a broad base talent network with highly relevant experience, and provides continuous, distinctive support to our clients to ensure they achieve the best business performance. Our consultants are involved from strategy through execution with a disciplined eye on impact and sustainability at every stage of the project life cycle.
Working at Lanyue means career acceleration, entrepreneurship, and professional development. An executives ability to lead through change and to obtain measurable results within a team are skills that are very much in demand and therefore valued. Lanyue acts as an exceptional transformation academy given the diversity and the level of issues at stakes of interventions. Experience in Lanyue will cultivate central capabilities and hence accelerate career development in an operational executives role. Lanyue combines the advantages of a start-up - light hierarchy, autonomy, freedom of expression and initiative - and those of a large group - available resources to develop ones projects.

Your Growth

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.
In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleaguesat all levelswill invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you wont find anywhere else.
When you join us, you will have:
  • Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
  • A voice that matters: From day one, we value your ideas and contributions. Youll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
  • Global community: With colleagues across 65+ countries and over 100 different nationalities, our firms diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, youll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
  • World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your qualifications and skills

  • Undergraduate and/or masters degree with a strong record of academic achievement
  • 1+ years of working experience in marketing & sales (B2B/B2C) with leading companies in FMCG or consulting industry, experience of sales efficiency BPR is preferred
  • Cooperative personality; ability to work with and coach effectively in a diverse group of team members
  • Detail oriented and with the ability to work under pressure; mentally resilient to sustain the journey
  • Entrepreneurial and proactive thinking about potential improvements to how things are done; highly pragmatic, focused on achieving outcomes and impact
  • Demonstrated aptitude for analytical and conceptual problem solving, comfort with quantitative analysis, and managerial accounting
  • Ability to communicate complex ideas effectively, verbally and in writing, both in English and Chinese
  • Comfortable with extensive travel
Please review the additional requirements regarding essential job functions of McKinsey colleagues.
Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve.
Apply Now Apply Later

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

share this job

Job Skill Group - N/A
Job Skill Code - PAN - Project Analyst
Function -
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Fri Nov 14 00:00:00 GMT 2025
LinkedIn Posting City - Shanghai
LinkedIn Posting State/Province -
LinkedIn Posting Country - China
LinkedIn Job Title - Marketing & Sales Consultant - McKinsey Lanyue
LinkedIn Function - Consulting;Marketing;Sales
LinkedIn Industry - Consumer Goods;Management Consulting;Marketing and Advertising
LinkedIn Seniority Level - Associate

SIMILAR OPPORTUNITIES

No similar opportunities available at the moment.