This role will lead go-to-market for a new digital-led SMB P&C Insurance initiative, partnering across product, risk, legal, and marketing to deliver a compliant, scalable offering for Chase SMB clients. The leader will ensure the right marketing expertise is deployed across channels, while building a cohesive acquisition engine and customer experience across the insurance journey.

 

Job Responsibilities

• Own end-to-end customer acquisition strategy to build awareness, demand, and conversion for Business Banking Insurance offerings.

• Develop and lead multi-channel acquisition strategy for Insurance, leveraging owned and paid digital channels, bankers and potentially direct mail. 

• Partner with Analytics, Product and Modeling teams to identify target audiences.

• Identify, analyze, and interpret campaign performance metrics to leverage past learnings to inform future strategies.  Oversee reporting on marketing funnel performance.

• Partner with research teams to lead projects to better understand how our products, partners, experience and messaging resonates with target audiences.

• Partner with competitive intelligence teams to stand up monitoring of competitor marketing, offers, creative, and channel activity.

• Act as primary liaison to Insurance Product, translating product priorities into marketing plans.  Coordinate across marketing functions to ensure the right SMEs are engaged.

 

Required qualifications, capabilities, and skills

• Bachelors degree required; Marketing, Communications, Business majors preferred

• Minimum of 5 years in Marketing strategy with experience in Insurance preferred.

• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.

• Proven ability to prioritize and manage multiple projects effectively.

 

Preferred qualifications, capabilities, and skills

• Existing knowledge and experience in using JPMCs Marketing tools and platforms.
• Strategic thinker with a results-driven approach and passion for innovation.
• Deep experience coordinating across product + marketing + digital

Join a dynamic marketing organization to strategize and launch marketing for Insurance products across all channels to drive applications and accounts from existing small business clients.