Required qualifications, capabilities, and skills 

7 or more years of experience in marketing strategy with ownership of multi-channel strategy across owned channels
Proven ability to translate customer insights and product signals into clear marketing priorities and plans
Strong experience with personalization, targeting, lifecycle marketing, and journey-based messaging
Demonstrated strength in measurement and experimentation, including test design and performance optimization
Ability to create messaging frameworks and write clear, actionable creative briefs
Experience building operating processes and ways of working in ambiguous or new spaces
Strong cross-functional leadership skills and ability to influence without direct authority in matrixed environments
Comfortable aligning diverse stakeholders to decisions, timelines, and shared success metrics
Strong analytical thinking paired with customer-first storytelling and positioning skills
Experience leading teams, including coaching, development, and performance management
Excellent written and verbal communication skills, with the ability to simplify complex ideas

Preferred qualifications, capabilities, and skills 

Experience in ecommerce, retail, shopping, or offer-led ecosystems
Background in offer merchandising, curation, and customer value messaging across digital placements
Track record driving dynamic content strategy across owned channels using targeting and testing
Experience partnering with media solutions, partner marketing, or monetization teams to integrate partner messaging into customer journeys
Familiarity with using audience segmentation and propensity signals to improve relevance and performance
Experience building scalable briefing and governance models that improve speed to market
Demonstrated success improving activation and redemption through lifecycle optimization

Lead omnichannel strategy for personalized offers and shopping journeys, improving discovery, activation, and value across owned channels.