Location: New York, NY, United States

Are you ready to take your media expertise to the next level and make a real impact in a high growth business? 

As a Paid Social Vice President on the Paid Media team, you will be the driving force behind dynamic and powerful paid media campaigns that will position the line of business as a transformative leader in the category. Working across internal departments and with external media partners, you’ll have the opportunity to shape and execute game-changing strategies that will connect with audiences and drive business results. As part of the paid social team, you will work in a highly collaborative environment that enables you to harness your expertise, creativity, and analytical skills to make a tangible impact for your business, your team, and the broader organization.

Job Responsibilities:

• Lead paid social strategy, tactical planning, and hands-on execution. This role is part of our in-house team, managing end-to-end campaign execution
• Manage the relationship with the lines-of-business within your purview and become a trusted advisor
• Understand and interpret business objectives to paid media goals and develop proactive paid social strategies that meet and exceed needs 
• Ensure campaign planning, buying, optimizations, and reporting meet quality assurance checkpoints and deliver flawless execution
• Collaborate with cross-functional teams across paid media, brand, and analytics, as well as external partners
• Partner closely with legal, controls, and other key stakeholders to ensure compliance with standards and procedures, mitigating risk
• Mentor and upskill more junior members of the team
• Lead teamwide and enterprise-level projects, like the onboarding of new platforms for The Firm, social partner management, or industry POVs

Required qualifications, capabilities and skills:

• 6+ years of paid social buying experience with expert knowledge of all social media platforms, ideally within the financial services vertical
• Experience managing executive clients
• Ability to manage end-to-end projects/campaigns independently with minimal oversight
• Advanced skills in Excel, as well as social media analytics (measurement, benchmarks, campaign reporting)
• Strong presentation skills and strong writer who can build a narrative with executive-level storytelling
• Strong ability to problem-solve and think critically; attention to detail and data curiosity
• A strategic thought leader; ability to self-start, produce high-quality work and challenge status quo, with the ability to discern what is important and impactful
• Strong interpersonal skills

Lead dynamic paid social campaigns, shape strategy, and drive business growth in a collaborative, high-impact paid media team.