Location: Kwun Tong, Kowloon, Hong Kong

Help shape a modern content capability that brings ideas to life across Asia. In this role, you will set editorial standards, establish governance, and build AI-enabled workflows that improve speed, quality, and consistency. You will partner closely with stakeholders across marketing, digital, and business teams to deliver personalized content at scale. If you thrive in a collaborative, matrixed environment and enjoy turning complex topics into clear narratives, this role offers significant regional impact.

As a Regional Integrated Content Manager within the Asia Marketing team, you will lead the content operating model and editorial governance that enable high-quality, compliant content across public and client-facing channels. You will translate business priorities into integrated content programs and lifecycle journeys that improve client engagement and support growth. You will drive adoption of AI-enabled workflows with strong controls, measurement, and continuous improvement.

Job responsibilities 

• Establish regional editorial governance, workflows, quality standards, and operating cadence to align priorities across markets and stakeholders
• Own the regional content calendar, ensuring clear sequencing and integration across channels and programs
• Define human-in-the-loop standards for AI-assisted content to ensure accuracy, consistency, and appropriate controls
• Develop editorial guardrails (voice and tone, templates, sourcing, quality checks, and version control) to protect content quality and client experience
• Partner with risk and control stakeholders to enable efficient review processes with clear accountability and auditability
• Lead adoption of AI-enabled content workflows, including prompt standards, evaluation approach, and measurement of efficiency and quality outcomes
• Translate priority themes into integrated narratives, campaigns, and segmented journeys tailored to audience needs and market context
• Create and curate content with internal and external partners, ensuring clarity, suitability, and consistent editorial standards
• Build banker enablement packages (talk tracks, modular content blocks, FAQs, and toolkits) to support consistent client conversations
• Define success metrics and dashboards, and optimize performance through testing and continuous improvement
• Manage agency and vendor support where applicable, setting clear briefs, timelines, and quality expectations

 

Required qualifications, capabilities and skills 

• Bachelors degree in Marketing, Business, Finance, Communications, or a related field
• Minimum 7 years of experience in content strategy, editorial leadership, or integrated marketing within wealth management, private banking, investments, or financial services
• Demonstrated ability to set editorial standards and improve content quality across multiple channels and formats
• Experience implementing governed AI-enabled content workflows, including human review, control design, and quality measurement
• Proven ability to translate complex financial or investment topics into clear, audience-appropriate narratives
• Strong program management skills, including operating rhythms, prioritization, and delivery across multiple concurrent initiatives
• Demonstrated ability to lead through influence in a matrixed, multi-market environment
• Experience building segmented audience frameworks and lifecycle journeys to support personalization
• Strong measurement and optimization capability, including defining KPIs and using insights to improve performance
• Excellent written and verbal communication skills, including senior stakeholder management and executive-ready materials
• Strong understanding of Asia market nuances and the ability to adapt content appropriately across cultures and markets

 

Preferred qualifications, capabilities and skills 

• Fluency in Chinese (written and spoken) to provide support to the China business
• Experience developing modular content frameworks for reuse across regions, segments, and channels
• Experience improving content discoverability through metadata, taxonomy, and search optimization
• Experience managing agencies and production partners across multiple markets
• Familiarity with analytics tools and content performance reporting
• Experience supporting banker enablement and client conversation toolkits
• Experience operating within regulated financial services marketing environments

Build and govern a scalable, compliant content model using AI-enabled workflows to deepen client engagement across Asia.