Location: Central and Western, Hong Kong Island, Hong Kong

Join us and drive innovative marketing strategies that influence business growth across Asia Pacific. You will collaborate with talented colleagues, create compelling campaigns, and make a measurable impact. This is your opportunity to elevate your career and help us reach new heights. Be part of a team that values creativity, collaboration, and results.

As a Vice President, Asia Pacific Marketing Strategy Manager in our Marketing team, you will lead marketing strategy and execution across the Asia-Pacific region for Global Banking. This strategic role will have primary focus on driving marketing initiatives for the Global Investment Banking, including industry coverage teams, M&A and Capital Markets, while also supporting the broader Global Banking and other Commercial and Investment Bank franchise initiatives across APAC. You will be part of a global marketing team, working closely with the banking teams and regional stakeholders to develop strategic marketing plans that align with business priorities and drive growth across key APAC markets including Hong Kong, China, Singapore, Japan, Korea, Australia, and India.

Job responsibilities

• Develop strategic marketing plans and programs for Global Investment Banking that align with business growth, product, sector and location priorities while assessing competitor activity, market developments, and industry trends to inform J.P. Morgan brand strategies
• Map comprehensive campaign frameworks that include content theme development, phased rollout strategies, optimal content format selection for maximum engagement, and strategic placement across appropriate channels and touchpoints
• Establish stakeholder relationships across regional business heads and key partners, ensuring alignment with business priorities and facilitating program coordination across all relevant teams and functions
• Create thought leadership content in partnership with business and content teams including videos, podcasts, articles, insights pieces, and client-facing materials to support Global Investment Banking business growth across APAC. This may include deal wins marketing, client stories, capital raising and deal-making trends and investment banking outlooks
• Partner with vendors and internal teams globally to build campaign materials while managing project timelines and budgets, and work with Legal and Compliance teams to ensure proper approvals
• Design and implement robust distribution strategies to effectively promote content across client touchpoints (newsletters, web, social media, events) to amplify visibility and engagement
• Produce campaign recaps and quarterly reports showcasing marketing initiatives, incorporating data and analytics to demonstrate ROI and business impact while reviewing program results with Analytics team to optimize campaigns and develop measurement plans
• Support marketing initiatives for the broader Global Banking business and CIB franchise key initiatives in the region while ensuring coordinated messaging across global activities
• Collaborate with Corporate Brand Management team to ensure brand guidelines compliance across APAC marketing materials and work with Legal and Compliance teams to meet regulatory requirements across multiple jurisdictions

Required qualifications, capabilities, and skills

• Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field from a recognized institution.
• Professional qualifications from reputable training institutes or professional bodies are highly regarded.
• Minimum 7 years of experience in marketing or communications within investment banking or corporate banking; or business journalism.
• In-depth knowledge of investment banking products, client segments, and the industry landscape.
• Strong expertise in digital and content marketing, with advanced business writing and content generation skills.
• Proven experience managing complex projects and budgets.
• Proficiency in marketing automation platforms, customer relationship management systems, and analytics tools.
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders and develop executive-level presentations.
• Strong interpersonal skills for effective collaboration and engagement with senior executives across multiple markets.
• Understanding of Asia Pacific market nuances and the ability to tailor programs for local relevance and cultural sensitivity.
• Demonstrated ability to manage multiple projects in fast-paced environments with shifting priorities and tight deadlines.

Preferred qualifications, capabilities, and skills

• Experience working in a global or regional marketing team.
• Track record of creating innovative, data-driven marketing campaigns.
• Familiarity with regulatory requirements across Asia Pacific markets.
• Fluency in one or more Asian languages.
• Experience in thought leadership content creation for financial services.

Lead strategic marketing initiatives across Asia Pacific, driving impactful campaigns and business growth for global banking business