At ING, were reimagining what modern banking looks like simpler, smarter, and more human. As Australias most recommended bank, were known for doing things differently, and that mindset flows through everything we do. Were big on empowering our people, removing red tape, and giving you the freedom to bring your ideas to life. 

Our Retail Bank is on a highgrowth trajectory, and digital sales is at the heart of that strategy. Thats where you come in. As Digital Sales Analyst, youll help shape how customers discover our products, engage with our digital channels, and convert through seamless, intuitive experiences. Youll be part of a team that thrives on curiosity, experimentation and dataled decision making  with real opportunities to influence outcomes and see your insights come to life quickly. 

If youre energised by solving problems, spotting patterns, and turning data into meaningful action, this is your chance to contribute to a bank thats bold, innovative and genuinely values the impact of great analytics. 

What youll do

• Analyse digital sales funnel performance and deliver actionable insights to improve acquisition and conversion.  

• Support A/B and multivariate testing across digital journeys from setup to interpreting results.  

• Maintain and enhance tracking frameworks, tagging, and campaign measurement across digital platforms.  

• Identify optimisation opportunities across the customer apply flow and support execution of improvements.  

• Build dashboards, reports and performance summaries for stakeholders and senior leaders. 

What were looking for

• Experience with digital analytics platforms such as Adobe Analytics or Google Analytics, including tagging and QA, is essential. 

• Outstanding numerical and analytical skills, with the ability to turn data into clear insights and recommendations.  

• Familiarity with A/B testing methodologies and experimentation principles.  

• A curiosity for digital optimisation, customer behaviour and continuous improvement.  

• Exceptional communication skills and the ability to collaborate across digital, product, marketing and analytics teams. 

• Familiarity with SQL and visualisation tools such as Tableau is highly desirable. 

Whats in it for you?

• Discounted ING Health Insurance 

• An additional Rest Day to support your wellbeing 

• An IMPACT day to volunteer on approved sustainability activity 

About Us

At ING, were all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.  

Whether youre taking ownership of exciting projects, thinking outside the box, or working with global colleagues, youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, youll feel the difference in how we value and champion our people.  

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if youre interested but dont meet all the criteria, we encourage you to apply. Were invested in fostering a diverse and inclusive workplace (opens in new window) where everyone feels like they belong. Were your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply   

Sound like your kind of vibe? We cant wait to hear from you!  

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)  

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey, JanuaryJune 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia. 

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com (opens in new window)

Applications close 18 May

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager.

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