at ING Bank
OtherPosted 2 days ago
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**Customer Journey & Campaign Strategist Expert** Craft and lead end-to-end campaign strategy to boost product sales, optimizing conversion through customer journey design, data-driven audience definition in CDP, and advanced Marketing Automation & Digital Analytics usage. **Responsibilities:** - Sales-driven campaign strategy - Customer journey design and optimization - Audience definition and activation (CDP) - Marketing Automation execution - Digital Analytics for optimization - Cross-functional collaboration **Requirements:** - Bachelor's degree with 3+ years in sales-oriented marketing campaign strategy - Proven experience in customer journey design and lead-to-sales optimization - Extensive CDP experience in audience definition, segmentation, and activation - Proficiency in Marketing Automation and Digital Analytics - Analytical, data-driven mindset with a focus on commercial impact **Keywords:** Customer Journey, Campaign Strategy, Marketing Automation, Digital Analytics, CDP, Sales, Optimization, Collaboration
- Compensation
- Not specified
- City
- Madrid
- Country
- Spain
Currency: Not specified
Full Job Description
At ING we are looking for Customer Journey & Campaign Strategist Expert
Your role and work environment:
We are looking for a talented and enthusiastic Customer Journey & Campaign Strategist Expertto join our Digital Sales HubTeam of Growth
Define and lead the endtoend campaign strategy to accelerate product sales, maximizing conversion and commercial impact through customer journey design, datadriven audience definition in CDP, and the advanced use of Marketing Automation and Digital Analytics.
Your key responsibilities:
As a Campaign and Customer Journey Manager you will:
Salesdriven campaign strategy
Define the campaign strategy to accelerate product sales across the funnel (acquisition, activation, conversion).
Ensure alignment between business objectives, messaging, channels, and activation timing.
Customer journey design and optimization
Design endtoend customer journeys focused on conversion, identifying key entry points, moments, and commercial levers.
Optimize existing journeys based on performance, friction points, and datadriven insights.
Audience definition and activation (CDP)
Analyse customer behaviours and needs to define target audiences and priority cohorts.
Build and evolve CDP audiences, ensuring correct activation across campaigns and journeys.
Apply a datadriven approach to prioritise audiences with the highest sales impact.
Marketing Automation execution
Orchestrate campaigns and journeys using Marketing Automation tools (triggered, recurring, alwayson).
Define business rules, triggers, frequency, and contact policy.
Ensure effective multichannel execution (digital and assisted, where applicable).
Digital Analytics for optimization
Analyse campaign and journey performance endtoend (conversion, dropoffs, efficiency).
Identify actionable insights and drive continuous improvement based on data.
Measure real sales impact and support decisionmaking with quantitative analysis.
Crossfunctional collaboration
Work closely with business, marketing, UX, data, and technical teams to ensure aligned and efficient execution.
Translate business objectives into actionable, campaigndriven solutions.
What are we looking for?
Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits dont hesitate to apply!
Master or bachelors degree with a minimum of 3years of experience
Proven experience in salesoriented marketing campaign strategy.
Strong background in customer journey design and leadtosales optimisation. Handson experience with CDP: audience definition, segmentation, and activation.
Advanced use of Marketing Automation tools.and solid knowledge of Digital Analytics, with a strong focus on funnel, journey, and campaign analysis.
Analytical, datadriven mindset with a strong focus on commercial impact.
Knowledge about Campaign Tools (Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud), CDP, and Digital Analytics Tools.
Great organizational, oral and written communication skills
Passionate about innovation, new market trends and future thinker
Able to work in an autonomous way, to take initiative and to make things happen with a can-do attitude
Problem solving mindset
Good team player, willing to collaborate with different people
Very good oral and written English skills
Ability to work at an international level
What do we offer?
The time you spend at work, the challenges you face or the lessons you get are very important, but What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.
Check out what is waiting for you!
Be flexible my friend.
Our model is all about flexibility and accountability. Keeping both our customers and our colleagues needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.
Restaurant card.
So that thinking about what to have for lunch doesnt take up your time or your cravings.
Our house will be your home.
In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!
Health insurance.
For you and all your family (spouse/partner and children).
Life insurance.
We help you protect what matters most to you.
Flexible remuneration.
In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids
Free company shuttle.
It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.
Banking benefits.
Special loans with more beneficial conditions.
Special mortgage conditions after 6 months working at the bank.
And you can benefit from our pension plan after 1 month with us!
More vitality and more belonging
360 care of the employee (physical, mental, social connection & purpose).
Physiotherapy service on site.
Clinics with professional, world-class athletes.
Gympass service.
Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIG.
International Remote work program.
Get to know Us
We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.
A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.
And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.
We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.
And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.
Making things happen, helping others be successful, always being one step aheadthats our DNA. If you look at yourself in the mirror and your reflection matches our way of being and workingwe are looking forward to meeting you!
At ING, you belong just as you are. We hire and support people for their talent and potential and we know that when you can be yourself, you do your best work.
Job Application Safety Reminder
Were seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
- Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
- Check the senders email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
- No payments or banking details will ever be requested: If someone asks for this information, its a scam.
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Qu ofrecemos?
El tiempo que pasas en el trabajo, los retos a los que te enfrentas o los aprendizajes que obtienes son muy importantes, pero qu hay de tu vida personal? En ING queremos que tu trabajo te llene en todos los sentidos, y por eso cuidamos hasta el ms mnimo detalle.
Descubre lo que te est esperando!
S flexible, my friend
Nuestro modelo se basa en la flexibilidad y la responsabilidad. Teniendo en cuenta tanto las necesidades de nuestras personas clientas como de nuestras personas colaboradoras, decids conjuntamente qu das trabajas desde casa y qu das vienes a ING MAD para dar tu mejor versin. A tu manera.
Tarjeta restaurante.
Para que pensar qu comer no te quite tiempo ni te genere antojos.
Nuestra casa ser tu hogar.
En nuestras oficinas encontrars soluciones de movilidad elctrica, servicio mdico, peluquera, gimnasio, The Good Service (para ayudarte con tus gestiones) y mucho ms!
Seguro mdico.
Para ti y toda tu familia (cnyuge/pareja e hijas e hijos).
Seguro de vida.
Te ayudamos a proteger lo que ms te importa.
Retribucin flexible
Adems, disfrutars de nuestro modelo de retribucin flexible, a travs del cual, de una forma fiscalmente ms ventajosa, podrs acceder a otros servicios como guardera, abono transporte, ayudas a la formacin
Servicio de lanzadera gratuito en la empresa
No importa dnde vivas. Contamos con 6 rutas (Norte, Centro, Sur, A5, A42 y A6) para llevarte cmodamente a nuestra oficina de ING en Madrid.
Beneficios bancarios
Prstamos especiales con condiciones ms beneficiosas.
Condiciones especiales en hipotecas tras 6 meses trabajando en el banco.
Y podrs beneficiarte de nuestro plan de pensiones despus de 1 mes con nosotras y nosotros!
Ms vitalidad y ms sentimiento de pertenencia
Cuidado 360 de la persona empleada (fsico, mental, conexin social y propsito).
Servicio de fisioterapia en las oficinas.
Clnicas con deportistas profesionales de primer nivel mundial.
Servicio Gympass.
Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIG.
Programa de trabajo remoto internacional.
Concenos
Somos un equipo de ms de 1.800 personas que compartimos una misma idea: poner de nuestra parte para ayudar a nuestras personas clientas a crear un futuro mejor para s mismas, proporcionndoles las herramientas que necesitan para llegar donde quieren.
Un banco 100 % digital, donde la tecnologa, la innovacin, la simplicidad y la transparencia son los principales ingredientes, y el primero en trabajar con metodologas agile.
Y aunque estamos en Espaa, tenemos la suerte de trabajar en un banco internacional con presencia en ms de 40 pases.
Estamos orgullosas y orgullosos de contar con un equipo diverso, y estamos comprometidas y comprometidos a seguir desarrollando una cultura de Diversidad, Inclusin y Pertenencia para fomentar una cultura de colaboracin e innovacin que represente a todos los colectivos de la sociedad.
Y aunque por fuera seamos naranjas, por dentro somos verdes. Nuestra ambicin en Sostenibilidad es Empowering (y)our Sustainability journey. Estamos recorriendo este camino para nosotras y nosotros, pero tambin acompaamos a nuestras personas clientas cuando deciden emprenderlo.
Hacer que las cosas sucedan, ayudar a que otras personas tengan xito, ir siempre un paso por delante: ese es nuestro ADN. Si te miras al espejo y tu reflejo encaja con nuestra forma de ser y de trabajar estamos deseando conocerte!
En ING, perteneces tal y como eres. Contratamos y apoyamos a las personas por su talento y potencial y sabemos que cuando puedes mostrarte tal y como eres, haces tu mejor trabajo.
Job Application Safety Reminder
Estamos detectando un aumento de ofertas de empleo fraudulentas. Para protegerte, sigue estas pautas clave al aplicar en posiciones de ING:
- Inscrbete solo a travs de plataformas oficiales de ING: ING utiliza Workday y LinkedIn como su sistema interno de reclutamiento. Las candidaturas deben enviarse nicamente a travs de nuestro sitio oficial de carreras o mediante ofertas de empleo de ING en LinkedIn.
- Revisa cuidadosamente el remitente del correo electrnico: Las comunicaciones legtimas siempre procedern de @ing.com y/o @myworkday.com.
- Nunca se solicitarn pagos ni datos bancarios: Si alguien te pide esta informacin, se trata de un fraude.
