Posted 3 months ago
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Director, Marketing – Non-Qualified Deferred Compensation (NQDC) will lead B2B product marketing to support new client acquisition and sponsor engagement for Fidelity's NQDC offering. The role requires a seasoned marketer to build go-to-market strategies, drive positioning and messaging, and execute multi-channel programs. You will partner with NQDC product management and collaborate with sales, relationship management, analytics, and marketing teams to understand the marketplace opportunity, competitive landscape, product capabilities, and customer needs as inputs to the marketing initiatives you design and deliver.
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Full Job Description
Job Description:
Note: Fidelity is not providing immigration sponsorship for this position
The Role
The Director, Marketing Non-Qualified Deferred Compensation (NQDC) will lead B2B product marketing efforts to support new client acquisition and ongoing plan sponsor engagement with our offering. This role is for a seasoned marketer with experience building go-to-market strategies, driving positioning & messaging and executing multi-channel programs. You will partner closely with NQDC product management and collaborate with sales & relationship management, analytics and marketing teams across Fidelity Workplace Investing to understand the marketplace opportunity, competitive landscape, product capabilities and customer needs as important inputs to the marketing initiatives you design and deliver for the business.
Develop and execute go-to-market strategies for new NQ product capabilities and feature enhancements
Craft clear, differentiated messaging that resonates with target personas
Create resources, content and training to empower sales and relationship management teams to effectively communicate Fidelitys expertise in NQ and product capabilities
Lead the planning and execution of full funnel marketing programs to drive prospect & client engagement across various channels
Define learning agendas and measure the impact of product marketing initiatives on sales pipeline, sponsor engagement & satisfaction
Collaborate closely with the NQ Product Management team and peers in SPSNQ Product Marketing to ensure alignment on marketing strategies and execution
Partner with NQDC B2C marketing counterpart to craft a compelling story on the NQ participant experience
Engage with client-facing associates in Sales, Consultant Relations & Relationship Management to gather insights on plan sponsor needs to inform marketing strategies
Coordinate with marketing counterparts across Workplace Investing to complement experiences for shared clients and prospects and maximize reach & impact of NQ-related activities
You will be a member of the Stock Plan Services Non-Qual (SPSNQ) Marketing, Communications & Insights team working closely with peers, learning from each other, and modeling 'one team' culture. We are a team of creative problem solvers, productive relationship-builders and have a bias towards action.
The Expertise and Skills You Bring
Bachelors degree required.
8+ years experience in marketing strategy & communications preferred
Experience developing and executing integrated marketing programs, B2B experience is preferred but not required
Familiarity with different marketing channels and understanding of when/how to leverage based on audience and objectives
You should be comfortable navigating complex organizations willing to collaborate with cross functional teams that span across multiple business units to deliver on key objectives.
You effectively translate business needs into proposed initiatives and can drive through execution
You communicate clearly and are comfortable writing, editing and evaluating content based on different audience needs and channels.
You are organized with strong project management skills
Knowledge and experience with employee benefits is preferred but not required
The Team
Stock Plan Services Non Qual (SPSNQ) provides companies with outstanding administration for their equity and deferred compensation programs, including stock option, restricted stock, employee stock purchase, stock appreciation and performance plans. Our team, SPSNQ Marketing, Communications & Insights, delivers valuable insights and innovative programs and experiences that help drive SPSNQ client growth & retention and participant engagement with their equity plans and Fidelity. We help millions of participants take advantage of their equity awards and understand how Fidelity can help with their broader financial needs through our Brokerage and Wealth offerings. We are committed to understanding customer needs, staying on top of industry trends, and evolving our strategies to ensure we are delivering results for our clients & Fidelity.
Note: Fidelity is not providing immigration sponsorship for this position
Certifications:
Category:
MarketingMost roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.
Please be advised that Fidelitys business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Company overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process.
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About Fidelity
Join us
At Fidelity, youll find endless opportunities to build a meaningful career that positively impacts peoples lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees Choice Award, we have been recognized by our employees as a Best Place to Work in 2026. And you dont need a finance background to succeed at Fidelitywe offer a range of opportunities for learning so you can build the career youve always imagined.
Fidelity's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com, or by calling 800-835-5099, prompt 2, option 3.
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
Benefits that adapt to everything life sends your way
401(k) with company match
Medical, dental, vision and prescription drug coverage
16-week maternity leave & 12-week parental leave
Student loan assistance
Fidelity is invested in you
Committed to Professional Development
At Fidelity, we are constantly adapting to the changing needs of our customers, new technologies, and better ways of working. And we empower our employees to do the same, with an emphasis on developing skills and connections that will help propel you forward in your career while being able to make an impact for Fidelitys customers around the world.
We offer a wide range of options for professional development including online, in-person, and mentor driven solutions. Special interest and networking groups are also part of our culture of empowerment, personal and professional enrichment, diversity and inclusion, and knowledge sharing.
Continuing Education & Training
- Assess, build, and align your development plan through resources like our skill-building classroom and online courses.
- Video-based training for technology, leadership, management & more.
- Ongoing skills development and coaching opportunities.
- Paid training with a facilitator who is dedicated to your onboarding and will track and evaluate your progress, giving you strategies to improve.
- A range of talent development programs to support career mobility.
Mentoring
- Utilize the skills of experienced leaders to enrich your career.
- Dedicated mentors to help you grow into new areas of Fidelitys business as you develop new skills.
- An open atmosphere of knowledge sharing and collaboration.
- Opportunities to pay it forward, sharing the knowledge you develop and as you help others define how they want their career to take shape.
Our Commitment
Discover opportunities to build a fulfilling career within a supportive culture that celebrates individuality. We empower our associates to pursue career paths that align with their unique goals and personalities.
Giving back to our communities
Throughout Fidelity, youll find a genuine commitment to social responsibility where we strive to make an impact for customers, while also making an impact on the world.
Fidelity Cares
- Provides associates with opportunities to actively volunteer and share their talents.
- Hosts numerous company-wide volunteer events (in-person and virtual).
- Partners with nonprofit organizations to support our local communities.
- More than 12,500 associates donate time annually from interns to SVPs.
- Impact includes refurbishing schools, donating books and supplies, and teaching financial literacy.
Fidelity Charitable
- Created to make it easy for people to support charitable organizations they care about.
- Helped deliver $14.9billion in donor-recommended grants to charity in 2024.
- Supported more than 433,000 unique charities around the world.
- Since its inception, more than $100 billion has been given to public charities.
