Posted 15 days ago
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**Americas Tax Marketing, Assistant Director - Private Tax and Family Enterprise** - Develop and execute marketing strategies for Americas Tax practice, driving business goals - Manage campaigns, budgets, and ROI; collaborate cross-functionally to deliver content and demand gen activities - Requires 7+ years in B2B marketing, proven campaign management, and strong project management skills - Bachelor’s degree in marketing or communications; MBA preferred - Work primarily in a hybrid, team-led model; eligible for flexible vacation policy and competitive benefits
- Compensation
- $99,300 – $210,900 USD
- City
- New York City
- Country
- United States
Currency: $ (USD)
Full Job Description
Location: Anywhere in Country
At EY, were all in to shape your future with confidence.
Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
Americas Tax Marketing, Assistant Director
Join our Brand, Marketing and Communications (BMC) team and youll directly support and promote our brand and reputation. Youll provide a wide range of marketing services, including building marketing plans, developing buyer-focused content and creating digital strategies and campaigns.
The opportunity
Youll have the opportunity to help develop and implement marketing strategy and initiatives for the Americas Tax practice. Youll oversee the successful implementation and ensure the quality of go-to-market marketing initiatives.
Your key responsibilities
Youll be expected to develop marketing strategies for assigned areas of responsibility and be accountable for managing budgets and tracking the ROI of marketing initiatives. Collaborating with other brand and marketing teammates, you will have ownership of driving brand, content and demand generation activities that align to business goals.
Skills and attributes for success:
- Experience developing and managing marketing campaigns for B2B companies
- Adept at creating and executing strategic, targeted and impactful go-to-market initiatives from planning through analyzing results
- Excellent project management and communication skills
- Experience identifying thoughtful content ideas across all stages of the buyer journey as well as overseeing content development and approval processes
- Experience teaming and liaising across multiple functional groups including design, editorial, public relations and internal communications
- Understanding of digital marketing best practices and experience creating campaigns using marketing automation platforms and other digital tools.
- Ability to cultivate and maintain strong relationships with business stakeholders, manage project stakeholders expectations as well as build trust within and across the BMC team
To qualify for the role, you must have:
- Seven-plus years of experience in marketing, preferably B2B
- A Bachelors degree with a marketing or communications major or equivalent experience; MBA is a plus
- Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills
- The ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
- Poise and confidence to professionally interact with all levels of leadership
- The ability to oversee significant portions of major or highly complex projects
Ideally, youll also have:
- Experience in highly matrixed environments like professional or financial services organizations
- The ability to team and collaborate with practice, industry and other firm leaders to develop market-facing initiatives that drive the firms strategy
- The ability to work independently on marketing initiatives
- Demonstrated teamwork and leadership skills including the development of others
What we offer you
At EY, well develop you with future-focused skills and equip you with world-class experiences. Well empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.
- We offer a comprehensive compensation and benefits package where youll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $99,300 to $185,600. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $119,100 to $210,900. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
- Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 60% of the time over the course of an engagement, project or year.
- Under our flexible vacation policy, youll decide how much vacation time you need based on your own personal circumstances. Youll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.
For those living in California, please click here for additional information.
EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EYs Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.
