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Job Overview

The Citi Travel Business Development & Strategy, SVP is responsible for setting and executing a forwardlooking marketing strategy designed to drive growth, deepen customer engagement, and unlock innovative ways to expand the Citi Travel business. The role will lead the development of new and modern marketing approaches that elevate the Citi Travel value proposition, enhance partner marketing execution, and strengthen consumer adoption.

The role leads the daytoday management of Citis partnership with Rocket, including oversight of contractual discussions, negotiation of enhancements, evaluation of partnership performance, and activation of new opportunities. This role will also explore and cultivate new business opportunities across the travel landscapeidentifying strategic partners, new revenue streams, and differentiated customer experiences that position Citi Travel for sustained growth.

Responsibilities:

• Develop and lead Citi Travels endtoend marketing strategy, establishing a longterm roadmap that drives customer acquisition, engagement, and retention through innovative, datadriven marketing approaches.

• Create integrated marketing plans that support the Citi Travel brand, strengthen product positioning, and introduce compelling new ways for customers to discover and utilize travel offerings.

• Design and launch new marketing initiatives that leverage emerging trends, new channels, and evolving customer behaviors to expand Citi Travels market reach.

• Oversee daytoday partnership management with Rocket, ensuring seamless operational alignment, performance monitoring, compliance with contractual obligations, and proactive resolution of partnership challenges.

• Lead all ongoing contract discussions with Rocket, including negotiating enhancements, recommending strategic modifications, and ensuring value delivery aligned to Citis commercial and customer goals.

• Identify and evaluate new partnership opportunities in the travel industry to expand Citi Travels ecosystem, improve the product offering, and create new avenues for growth.

• Drive crossfunctional collaboration across marketing, product, technology, legal, and external partners to ensure timely and effective execution of joint initiatives.

• Conduct market analysis and maintain competitive intelligence to understand trends in the travel industry, partner strategies, customer preferences, and digital marketing innovation.

• Develop partner marketing strategies that maximize joint value creation, improve customer communication, and strengthen the CitiRocket partnership execution.

• Lead account development activities, ensuring partners deliver against performance expectations and identifying opportunities to deepen the value of each relationship.

• Build and manage executivelevel relationships with key stakeholders across Rocket and future strategic partners.

• Ensure transparency, risk management, and compliance in all partnership and marketing activities, maintaining alignment with Citis regulatory and ethical standards.

Qualifications:

• 10+ years of experience in marketing, partnerships, business development, or related disciplines, with a strong track record of driving growth through innovative marketing and partner strategies.

• Deep experience in travel, loyalty, fintech, or consumer digital platforms, including understanding of industry dynamics, partner ecosystems, and competitive trends.

• Proven expertise in managing largescale strategic partnerships, including contract negotiations, partner performance management, and joint business planning.

• Demonstrated success developing and executing integrated marketing strategies across digital, brand, CRM, and productled channels.

• Strong commercial acumen, with the ability to identify and evaluate new business opportunities and translate insights into actionable recommendations.

• Executivelevel communication and influencing skills, with experience presenting to senior leadership and managing highvisibility partner relationships.

• Experience leading crossfunctional teams and driving alignment across product, marketing, analytics, legal, and technology organizations.

• Ability to think strategically and execute operationally, balancing longterm vision with daytoday partnership and marketing management.

• Demonstrated analytical capabilities, including familiarity with datadriven marketing, customer insights, and performance measurement.

• Build and manage executivelevel relationships with key stakeholders across Rocket and future strategic partners.

• Ensure transparency, risk management, and compliance in all partnership and marketing activities, maintaining alignment with Citis regulatory and ethical standards.

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Job Family Group:

Consumer Sales

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Job Family:

Consumer Product Sales

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$156,160.00 - $234,240.00

In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

May 15, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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