Posted 11 days ago
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This employer did not include a short summary.
- Compensation
- $142,900 – $266,000 USD
- City
- Washington DC
- Country
- United States
Currency: $ (USD)
Full Job Description
Our Technology
Advanced tech. Deep domain know-how. Cutting-edge solutions engineered for impact.
- Cybersecurity Overview
- Vellox Product Suite
- Tech Ecosystem Overview
- Booz Allen Ventures
- Partnerships
Missions
Real-world missions. Real-time resultson the battlefield, at the edge, and for the nation.
- Commercial Overview
- Cyber Fusion Centers
- Cybersecurity Strategy
- Incident Response
- International Overview
- Asia Pacific
- Europe
Insights
Bold ideas. Expert takes. Breakthrough tech that actually delivered.
Careers
Whether you love solving problems, engineering ideas, or building solutions, there is a place for you at Booz Allen.
- Benefits
- Flexibility
About Us
Driven by purpose. Powered by people. Built to solve the nations toughest challenges.
- Booz Allen Foundation
- Policies
- Board of Directors
- Leadership Team
- Alumni
- Investors
- Newsroom
- Contracting
- It's In Our Code
Digital Experience & Web Strategist, Senior Manager
CREATEYOUR CAREER
CREATE AND GROW WITH US
Your growth matters to us - explore our career development opportunities.
BE EMPOWERED TO SUCCEED
Connect with others in our people-first culture and enhance our collective ingenuity.
SUPPORT YOUR WELLBEING
Learn how well support you as you pursue a balanced, fulfilling life.
YOUR CANDIDATE JOURNEY
Discover what to expect during your journey as a candidate with us.
Job Description
Share job via:
- X
The Opportunity:
We are seeking a strategic and hands-on leader to define and deliver the future of Booz Allen's digital experiences. This role combines UX leadership with ownership of the web channel as a primary platform for audience engagement, brand storytelling, and lead generation.
The Digital Experience and Web Strategist, Senior Manager will set the vision for how our audiences engage with our brand across digital touchpoints, with a primary focus on the website and its integration into broader marketing and sales journeys. This individual will lead a multidisciplinary UX team, establish experience standards and design systems and drive measurable improvements in engagement and performance.
This is a playercoach role: you will lead through strategy and influence, while also providing direct design guidance and stepping into the work when needed. You will partner closely with marketing, production, content, analytics, and technology teams to deliver cohesive, high-impact digital experiences. Due to the nature of work performed within this facility, U.S. citizenship is required.
What You'll Do:
- Define and evolve the end-to-end digital experience vision across web and adjacent channels, translating business goals into clear experience strategies and roadmaps
- Own the web channel strategy, including site architecture, content models, and continuous optimization to improve engagement and performance
- Lead UX design across digital channels, ensuring high-quality interaction design, usability, content strategy, and visual consistency
- Provide hands-on design direction and feedback, elevating the quality of UX deliverables and team output
- Establish and govern an enterprise design system and UI pattern library, ensuring scalability, accessibility, and consistency
- Architect cross-channel user journeys that connect web, email, marketing automation, and sales enablement touchpoints
- Define and implement digital channel measurement metrics, KPIs, and performance insight frameworks
- Define and lead experimentation strategies to continuously optimize experiences
- Serve as a strategic advisor to marketing and business stakeholders, translating experience strategy into business outcomes
- Lead and develop a multidisciplinary UX team, setting standards for quality, process, and performance
Join us. The world can't wait.
You Have:
- 10+ years of experience in UX design, product design, UX-focused product management, or digital strategy, including leadership responsibility
- Experience in UX design, interaction design, and usability best practices
- Experience defining, implementing, and scaling design systems
- Experience leading UX teams and delivering digital experiences at enterprise scale
- Experience with stakeholder management and influencing senior leaders
- Experience working in complex, matrixed organizations
- Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, KPI definition, and performance insights frameworks
- Ability to display a portfolio of UX or web UI work, demonstrating end-to-end systems thinking, high-quality execution, and measurable impact on user experience and business outcomes
- Ability to display ownership of a major digital channel, including strategy and performance outcomes, and operate as both a strategic leader and hands-on contributor
- Bachelors degree
Nice If You Have:
- Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud
- Experience with personalization and journey orchestration tools such as Adobe Target or CDPs
- Experience in B2B or B2G environments with longer, relationship-driven sales cycles
- Experience integrating UX with content strategy, SEO, and digital analytics
- Experience with sales enablement platforms and their role in the customer journey
- Experience with enterprise CMS platforms such as AEM or Contentful
- Knowledge of data ecosystems, including data lakes and customer data platforms
- Knowledge of accessibility standards, including WCAG
Compensation
At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allens benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.
Salary at Booz Allen is determined by various factors, including but not limited to location, the individuals particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $142,900.00 to $266,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allens total compensation package for employees. This posting will close within 90 days from the Posting Date.Identity Statement
As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.
Candidate AI Usage Policy
AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.
Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.
Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.
Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.
Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.
Commitment to Non-Discrimination
All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.
Not ready to apply? Join our Talent Community and sign up for job alerts.
About Us
Booz Allen is an advanced technology company delivering outcomes with speed for Americas most critical defense, civil, and national security priorities. We build technology solutions using AI, cyber, and other cutting-edge technologies to advance and protect the nation and its citizens. By focusing on outcomes, we enable our people, clients, and their missions to succeedaccelerating the nation to realize our purpose: Empower People to Change the World.
If you are an individual with a disability and would like to request a reasonable workplace accommodation for any part of our employment process, please contact the Booz Allen Help Desk by calling 1-877-927-8278 or sending an email to helpdesk@bah.com. This option is reserved only for individuals who are requesting a reasonable workplace accommodation. It is not intended for other purposes or inquiries.
Stay Connected with Booz Allen
INFORMATION FOR
- Employees
- International
- Investors
- Contract Officers
- Suppliers
- Small Businesses
INDUSTRIES
- Finance and Banking
- Government & Civil Agencies
- Intelligence
- Life Sciences & Healthcare
- Military
- Space
- Transportation & Logistics
- Utilities
FEATURED SOLUTIONS
- Artificial Intelligence (AI)
- Cloud
- Elite Training
- Enterprise DevSecOps
- JADC2
- Mission Readiness
- Security
ABOUT US
- About Us
- Why Booz Allen
- Who We Are
- What We Do
- Join Our Team
- Webinars & Events
SITE LINKS
- Contact Us
- Privacy Statement
- Terms of Use
- Cookie Policy
- Site Map
- Careers Privacy Policy
- INFORMATION FOR
- Employees
- International
- Investors
- Contract Officers
- Suppliers
- Small Businesses
- INDUSTRIES
- Finance and Banking
- Government & Civil Agencies
- Intelligence
- Life Sciences & Healthcare
- Military
- Space
- Transportation & Logistics
- Utilities
- FEATURED SOLUTIONS
- Artificial Intelligence (AI)
- Cloud
- Elite Training
- Enterprise DevSecOps
- JADC2
- Mission Readiness
- Security
- ABOUT US
- About Us
- Why Booz Allen
- Who We Are
- What We Do
- Join Our Team
- Webinars & Events
- SITE LINKS
- Contact Us
- Privacy Statement
- Terms of Use
- Cookie Policy
- Site Map
- Careers Privacy Policy
Cookie Settings
SIMILAR OPPORTUNITIES
Digital Transformation Architect, Senior Manager
Booz Allen Hamilton
Added 5 days ago
Vice President, User Experience Content Strategy
Fidelity Investments
Added 7 days ago
Digital, UX/UI, and Creative Design Associate Manager
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Digital Product Management Senior Manager - Executive Director.
Wells Fargo Corporate & Investment Banking
Added 12 days ago
Data Manager, Global Experience Management
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Added 13 days ago
Digital Experience & Web Strategist, Senior Manager
Compensation
$142,900 – $266,000 USD
City: Washington DC
Country: United States
This employer did not include a short summary.
Full Job Description
Our Technology
Advanced tech. Deep domain know-how. Cutting-edge solutions engineered for impact.
- Cybersecurity Overview
- Vellox Product Suite
- Tech Ecosystem Overview
- Booz Allen Ventures
- Partnerships
Missions
Real-world missions. Real-time resultson the battlefield, at the edge, and for the nation.
- Commercial Overview
- Cyber Fusion Centers
- Cybersecurity Strategy
- Incident Response
- International Overview
- Asia Pacific
- Europe
Insights
Bold ideas. Expert takes. Breakthrough tech that actually delivered.
Careers
Whether you love solving problems, engineering ideas, or building solutions, there is a place for you at Booz Allen.
- Benefits
- Flexibility
About Us
Driven by purpose. Powered by people. Built to solve the nations toughest challenges.
- Booz Allen Foundation
- Policies
- Board of Directors
- Leadership Team
- Alumni
- Investors
- Newsroom
- Contracting
- It's In Our Code
Digital Experience & Web Strategist, Senior Manager
CREATEYOUR CAREER
CREATE AND GROW WITH US
Your growth matters to us - explore our career development opportunities.
BE EMPOWERED TO SUCCEED
Connect with others in our people-first culture and enhance our collective ingenuity.
SUPPORT YOUR WELLBEING
Learn how well support you as you pursue a balanced, fulfilling life.
YOUR CANDIDATE JOURNEY
Discover what to expect during your journey as a candidate with us.
Job Description
Share job via:
- X
The Opportunity:
We are seeking a strategic and hands-on leader to define and deliver the future of Booz Allen's digital experiences. This role combines UX leadership with ownership of the web channel as a primary platform for audience engagement, brand storytelling, and lead generation.
The Digital Experience and Web Strategist, Senior Manager will set the vision for how our audiences engage with our brand across digital touchpoints, with a primary focus on the website and its integration into broader marketing and sales journeys. This individual will lead a multidisciplinary UX team, establish experience standards and design systems and drive measurable improvements in engagement and performance.
This is a playercoach role: you will lead through strategy and influence, while also providing direct design guidance and stepping into the work when needed. You will partner closely with marketing, production, content, analytics, and technology teams to deliver cohesive, high-impact digital experiences. Due to the nature of work performed within this facility, U.S. citizenship is required.
What You'll Do:
- Define and evolve the end-to-end digital experience vision across web and adjacent channels, translating business goals into clear experience strategies and roadmaps
- Own the web channel strategy, including site architecture, content models, and continuous optimization to improve engagement and performance
- Lead UX design across digital channels, ensuring high-quality interaction design, usability, content strategy, and visual consistency
- Provide hands-on design direction and feedback, elevating the quality of UX deliverables and team output
- Establish and govern an enterprise design system and UI pattern library, ensuring scalability, accessibility, and consistency
- Architect cross-channel user journeys that connect web, email, marketing automation, and sales enablement touchpoints
- Define and implement digital channel measurement metrics, KPIs, and performance insight frameworks
- Define and lead experimentation strategies to continuously optimize experiences
- Serve as a strategic advisor to marketing and business stakeholders, translating experience strategy into business outcomes
- Lead and develop a multidisciplinary UX team, setting standards for quality, process, and performance
Join us. The world can't wait.
You Have:
- 10+ years of experience in UX design, product design, UX-focused product management, or digital strategy, including leadership responsibility
- Experience in UX design, interaction design, and usability best practices
- Experience defining, implementing, and scaling design systems
- Experience leading UX teams and delivering digital experiences at enterprise scale
- Experience with stakeholder management and influencing senior leaders
- Experience working in complex, matrixed organizations
- Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, KPI definition, and performance insights frameworks
- Ability to display a portfolio of UX or web UI work, demonstrating end-to-end systems thinking, high-quality execution, and measurable impact on user experience and business outcomes
- Ability to display ownership of a major digital channel, including strategy and performance outcomes, and operate as both a strategic leader and hands-on contributor
- Bachelors degree
Nice If You Have:
- Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud
- Experience with personalization and journey orchestration tools such as Adobe Target or CDPs
- Experience in B2B or B2G environments with longer, relationship-driven sales cycles
- Experience integrating UX with content strategy, SEO, and digital analytics
- Experience with sales enablement platforms and their role in the customer journey
- Experience with enterprise CMS platforms such as AEM or Contentful
- Knowledge of data ecosystems, including data lakes and customer data platforms
- Knowledge of accessibility standards, including WCAG
Compensation
At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allens benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.
Salary at Booz Allen is determined by various factors, including but not limited to location, the individuals particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $142,900.00 to $266,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allens total compensation package for employees. This posting will close within 90 days from the Posting Date.Identity Statement
As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.
Candidate AI Usage Policy
AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.
Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.
Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.
Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.
Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.
Commitment to Non-Discrimination
All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.
Not ready to apply? Join our Talent Community and sign up for job alerts.
About Us
Booz Allen is an advanced technology company delivering outcomes with speed for Americas most critical defense, civil, and national security priorities. We build technology solutions using AI, cyber, and other cutting-edge technologies to advance and protect the nation and its citizens. By focusing on outcomes, we enable our people, clients, and their missions to succeedaccelerating the nation to realize our purpose: Empower People to Change the World.
If you are an individual with a disability and would like to request a reasonable workplace accommodation for any part of our employment process, please contact the Booz Allen Help Desk by calling 1-877-927-8278 or sending an email to helpdesk@bah.com. This option is reserved only for individuals who are requesting a reasonable workplace accommodation. It is not intended for other purposes or inquiries.
Stay Connected with Booz Allen
INFORMATION FOR
- Employees
- International
- Investors
- Contract Officers
- Suppliers
- Small Businesses
INDUSTRIES
- Finance and Banking
- Government & Civil Agencies
- Intelligence
- Life Sciences & Healthcare
- Military
- Space
- Transportation & Logistics
- Utilities
FEATURED SOLUTIONS
- Artificial Intelligence (AI)
- Cloud
- Elite Training
- Enterprise DevSecOps
- JADC2
- Mission Readiness
- Security
ABOUT US
- About Us
- Why Booz Allen
- Who We Are
- What We Do
- Join Our Team
- Webinars & Events
SITE LINKS
- Contact Us
- Privacy Statement
- Terms of Use
- Cookie Policy
- Site Map
- Careers Privacy Policy
- INFORMATION FOR
- Employees
- International
- Investors
- Contract Officers
- Suppliers
- Small Businesses
- INDUSTRIES
- Finance and Banking
- Government & Civil Agencies
- Intelligence
- Life Sciences & Healthcare
- Military
- Space
- Transportation & Logistics
- Utilities
- FEATURED SOLUTIONS
- Artificial Intelligence (AI)
- Cloud
- Elite Training
- Enterprise DevSecOps
- JADC2
- Mission Readiness
- Security
- ABOUT US
- About Us
- Why Booz Allen
- Who We Are
- What We Do
- Join Our Team
- Webinars & Events
- SITE LINKS
- Contact Us
- Privacy Statement
- Terms of Use
- Cookie Policy
- Site Map
- Careers Privacy Policy
Cookie Settings
SIMILAR OPPORTUNITIES
Digital Transformation Architect, Senior Manager
Booz Allen Hamilton
Added 5 days ago
Vice President, User Experience Content Strategy
Fidelity Investments
Added 7 days ago
Digital, UX/UI, and Creative Design Associate Manager
PwC
Added 7 days ago
Digital Product Management Senior Manager - Executive Director.
Wells Fargo Corporate & Investment Banking
Added 12 days ago
Data Manager, Global Experience Management
Freshfields Bruckhaus Deringer
Added 13 days ago
