Posted 17 days ago
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BNY Mellon is seeking a Vice President, Channel Strategy & Integration to lead cross-functional go-to-market campaigns across owned and paid channels, driving channel strategy, campaign execution and optimization. The role sits within Marketing & Communications and reports to the SVP, Channel Strategy & Integration, partnering closely with brand, product, integrated planning and external agencies. Responsibilities include overseeing competitive analysis, managing agency partners, developing innovative channel formats, and ensuring strong engagement across BNY web properties. This role is open to candidates in New York City and Pittsburgh and requires operating effectively in a matrixed organization.
- Compensation
- $81,000 – $130,000 USD
- City
- New York City, Pittsburgh
- Country
- United States
Currency: $ (USD)
Full Job Description
Vice President, Channel Strategy & Integration
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services platforms company at the heart of the global financial system, we touch nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Vice President, Channel Strategy & Integration. This role is open to candidates in New York City, and Pittsburgh.
The position sits within our Marketing and Communications team and reports to the SVP, Channel Strategy & Integration.
Responsibilities:
- Lead cross-functional collaboration to build effective go-to-market campaigns across owned and paid channels, ensuring a unified and cohesive external approach
- Coordinate with channel leads – as well as product and segment marketing – to plan, execute and optimize campaigns and drive channel strategy recommendations
- Partner with brand and creative services to ensure creative outputs align to audience needs and business outcomes
- Partner with integrated planning team to help ensure successful execution of programs and marketing planning processes
- Oversee competitive analysis to inform channel recommendations
- Manage external agency partners to drive creative and strategic deliverables
- Drive development and adoption of innovative formats and channel execution
- Help deliver strong engagement and optimizations across BNY web properties, ensuring campaign journeys are effectively integrated across all channel touchpoints
- Establish genuine and collaborative relationships with business stakeholders and external partners to align deliverables with strategic objectives and support commercial outcomes
- Operate with high urgency; persist in accomplishing objectives despite obstacles
- Work effectively in a highly matrixed organization to increase transparency and solve shared challenges
Qualifications:
- Bachelor's degree and a minimum 5-7 years’ marketing experience, preferably in financial services
- Strong mix of creative, analytic and strategic skills with demonstrated ability to translate complex concepts into compelling digital storytelling
- Excellent project management skills with incredible attention to detail
- Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment
- Proficiency with Microsoft PowerPoint, Word, Excel and Adobe
- Strong verbal, written and overall communications skills
- Positive, collaborative and personable ‘culture carrier’
At BNY, our culture speaks for itself, check out the latest BNY news at:
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
“Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $130,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
