Title: EMEA Mid-Market Marketing Manager

Location: London

N.B: London based only. Not looking for candidates outside UK

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skills and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us. Julie Sweet, Accenture CEO

Together, were building something new, something brilliant, something bold as Accenture prioritizes the Mid-Market as a driver of growth and we want you to join us. Day in and day out, we build and broaden relationships with Mid-Market clients to expand our perception, relevance, brand love, and most of all, help our clients create 360 value.

We will execute comprehensive marketing strategies and communication plans that target the mid-market segment, driving client relationships, reputation and revenue. We will use leading technologies, lead with data and insights, and deliver best-in-class returns on investment. In doing so, well become our own best credential inside Accenture and out in the world.

So why you?

You exemplify client-centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate.

And most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations.

Key Responsibilities

• Work with the EMEA Mid-Market Marketing Director to design, execute and lead integrated marketing and communications strategies for Accentures Mid-Market clients

• Build marketing and client relationship plans for the UKI Mid-Market and support the cluster lead in the UKI to find new clients, expand relationships, drive revenue and enhance reputation for a defined set of focus industries.

• Curate content, experiences and account-originated campaigns

• Define and deliver a lead generation strategy and approach to drive growth in UKI

• Researching what we need to know about our key buyers, using tools like LinkedIn Sales Navigator to drive into new segments

• Using Accentures SynOps workflow tool and other leading marketing technologies to help us know and prioritize our work

• Measuring our marketing against agreed-upon metrics and using data and analytics for continuous improvement.

• Drive impact across our priority target accounts in key industry groups

• Collaborate across marketing and communications as well as the business to deliver against objectives.

Preferred Qualifications

• Experience: Minimum 8 years as a B2B Marketing Manager with preferred experience in demand generation and / or ABM (Account-Based Marketing), demonstrating strong strategic acumen, business acumen, and data/analytical skills. Experience working in Mid-market (Small and Medium Enterprise) B2B Marketing is also essential.

• Technical Skillset: Proficiency with CRM systems (e.g., Salesforce, HubSpot), Marketing Automation Platforms (e.g., Marketo, Eloqua), Syn Ops, MMS, and experience in generating leads through a Demand Generation Engine. Strong command of Excel, PowerPoint, and Microsoft Office Suite is also required.

• A pure marketing background is preferred, rather than a primary focus on sales.

• Ideally, experience in Marketing within a telecommunications, tech or a software & platform company, although not essential.

• Experience driving demand generation, lead generation and sales through targeted marketing campaigns.

• Full-funnel marketing experience and skill set. Demonstrable experience in using different channels, including events, social media, email and direct mail.

• Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment

• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels

• Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization

• Team player with great interpersonal and collaboration skills

• Creativity, flair and innovation in how to achieve differentiation for campaigns

• Enthusiasm, passion for marketing and can-do attitude

• Strong data-driven mindset and analytical skillset

Technical skills

• Experience with Salesforce or similar client relationship management platform desirable, (e.g., managing client interactions, reporting, campaign set up)

• Experience using Eloqua (or similar email platform) desirable

• Good knowledge of Microsoft PowerPoint and Excel

• Design skills are nice to have, but not essential
  

Our Commitment to You

• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.

• Youll make a difference for some of the worlds leading companies who are Accentures clients.

• Opportunities to learn daily through training, assignments and collaborating with experts across the company.

• Access to leading-edge technology.